TL;DR - I use the craft beer industry as a way to understand Capitalist Propaganda, how Capitalism and Socialism are inextricably linked to each other, and how through the use of propaganda, companies use the "illusion of choice" to coerce you into believing that you prefer the products that are most favorable to them. In order to change this into the consumer's favor, you need to be an informed consumer in the free market, and raise class consciousness to overthrow the tyranny of Capitalist Propaganda, that is called "Marketing".
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You can't understand Capitalist Propaganda unless you have a solid understanding of what Capitalism is beyond the literal definition of the word, which is just an abstract ideal. Propaganda plays off of the discrepancies between the ideals of Capitalism, like the free market, which is another abstract ideal, and the reality of Capitalism in practice in America, which can be characterized as Trickle Down Economics. Capitalism sought to be a pragmatic alternative to its economic predecessors, a fact which drives Capitalist Propaganda. However, through layers of abstraction throughout the years, it has become more of a religion, as critics refer to the increasingly ideological concept as "Supply Side Jesus", meaning you give all the money to the rich, it'll trickle down to the poor, and they can "vote" on the actions of the capitalists through monetary interactions in the free market.
Capitalist Propaganda is engrained in America, because at the time of our founding, Adam Smith wrote "Wealth of Nations", which is considered the Bible of the Free Market. This groundbreaking work utilized Newton's Laws of Physics, which were en vogue at the time, to describe how interactions in the marketplace would balance each other out, just as the laws of Newtonian Physics do.
The very noble purpose of Wealth of Nations was not create the oligarchy we have today, but to do the opposite. He wanted to describe a system that would protect individual freedoms and be truly democratic. Just as Lenin and Stalin bastardized the works of Marx, so too have capitalists in America bastardized the intentions of Adam Smith.
Capitalism and Socialism are best learned side by side, in my opinion, to avoid falling into the trappings of either ideology that our brains like to do. Which one is better? It depends on the market, but the answer is almost always somewhere in between.
Through learning how Socialist concepts can be applied to problems in Capitalism, you can cut through the propaganda and will see for yourself that these problems can be solved if we just drop the labels and do what's best for society and the individual. The problem is always finding the proper balance.
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WHAT? CAPITALISM AND SOCIALISM ARE JOINED AT THE HIP?
Yep. You can never live in a pure economic system. Purity is always an illusion. If you want something to be pure, you have to put a lot of energy into making it that way. Nature likes to mix stuff up. This is why ideologies around racial purity and fascism always fail. There are people who want a "pure" economic system, but they are usually the people at the top and would only get richer from more purity while the rest of society loses freedom and slowly starves.
In a nutshell, Capitalism promotes laws that benefit those with money, while Socialism promotes a safety net that benefits everyone. Every single human is born into Socialism. As a baby, you need food, someone else works for it and gives it to you, but then at some point, you are expected to exchange labor for capital, and buy your own food. See? The two are forever bound as the yin and yang. You can also grow your own food, but for that you need land, which is capital.
These interactions are very tricky. I only want to tell you enough so that you can start to see Capitalist Propaganda, because right now, you're like a fish in water that can't see water. I often use this line to describe a person who can't see their own homegrown propaganda. The best way I found to study Capitalism is by relating it Socialism, the "air" above the "water" of Capitalism, if that makes sense.
I always find it best to look at a microcosm to understand these concepts. And today, that microcosm is beer.
Mmmm....Beeeeeeeeeerrrrrrr.....
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CONFLICT OF INTEREST AND THE ILLUSION OF CHOICE
Before I poison your mind with my own propaganda, picture you're on vacation and you walk into a bar and want to order a beer. If you really want to understand the power of propaganda in your own life, really think of this before we break this all down. Really think, what makes you decide which beer to order? Do you like to look at the labels on the tap or bottle? That's obvious propaganda. It has absolutely nothing to do with the taste or quality of the beer itself, but sways your opinion toward logos you've seen before, which is why you see so many beer advertisements, which means that money that could've gone into quality is instead going into propaganda, and you're already biased towards an inferior product. Interesting. You really can't help being swayed by marketing, but at least you can be conscious of that fact, and that's important in order to be an informed consumer.
Do you ask the bartender for a recommendation? Why would you do that? You don't know the bartender any better than the beers in front of you. How do you know they aren't paid more to offer you a beer that sucks and is 12 years old and the owner wants to get rid of it? Do you ask for a certain style of beer? Do you ask for a local beer? And once you finally narrow it down to a few choices, do you ask for samples so you can make up your own mind? You should always do this. Then we get into "flavor propaganda", which we'll discuss later. Jeez. Did you every realize there was so much complexity behind being an informed consumer and just ordering a simple beer? Maybe you'll give in and just tell the bartender to pour whatever. Choice is difficult sometimes.
If you really visualize this and take a minute to let this sink in, you'll start to understand how external forces hijack the processor in your mind to manufacture desire through the illusion of choice. However, your health and enjoyment of the beer is not the goal for these external forces, they only want you to purchase. The perfect example is fast food. They know their product sucks, but they know you'll keep buying it, but that doesn't keep them from lying about how delicious it is in their ads. There is far more at play behind the curtain. There is a science behind addicting you to things, this is reinforced by a corporate tax and subsidy system that contorts the free market pushing centralization of production through homogenization and use of chemicals to hide the homogenization, and simply because there is more than one option, they make you feel like you have choice. This, in a nutshell, is how the illusion of choice works in the free market. It's not about what YOU want. The producer manipulates you to think you want what they have. Through this, they deceive Americans into buying products with a list of ingredients that a person would never freely choose to consume. So if you want to order a beer with no shit in it, then you're shit out of luck in America. You could in Germany, but we'll discuss that later.
While you're standing at that bar, you aren't conscious of the fact that your interests are in direct opposition to those of the bar owner's. Capitalists hide this fact with their perfect smiles, but Marx described this in detail. You want the best beer for the cheapest price, and the bar owner wants to sell you the cheapest beer at the highest price you'll pay. It doesn't stop there. The bar owner flips roles in the same situation with the beer distributor, who does the same with maybe another level of distribution, and continues to the brewer, then goes to the brewer versus supplier, supplier to farmer, and even though you'd think it stops there, the farmer has to deal with suppliers of equipment and seeds, and on and on.
Add to this list their auxiliary staff of HR, drivers, managers, brewers, bottle/keg makers, and of course owners, none of them care whether you actually like the beer you're drinking as long as you keep buying more. That's the big driver here.
Did you ever realize that every time you buy a beer, your own capital is partially responsible for creating and sustaining all of these jobs involved? You, my dear beer drinker, are the true job creator. Budweiser can brew all they want, it means nothing without buyers, who are the true engines of capitalism. Instead, you're treated as a rube by suits in a boardroom somewhere.
Capitalist Propaganda tells us the billionaires are job creators, but this is a lie. Jeff Bezos can't drink enough beer to sustain all these jobs. So why do we let him hoard all the money? Wouldn't the economy do better if we spread out Jeff's money so more people could buy more beers and more jobs would be created? According to Socialist Economics, yes. That's actually, quite simply, a Socialist Free Market. Did you even know that existed? The power hungry greedy people who are too lazy for manual labor go to such great lengths to make sure you don't learn it. They want you to think that only Capitalism allows you choice in the market. I'm sure you can guess why they say that.
Capitalism maintains itself by exulting the wealthy who use their economic power to punch down. The only way this system won't fall into fascism and fail is if the consumers start to punch back. Where Marx envisioned the Dictatorship of the Proletariat as they usurped power from the Bourgeoisie, a modern alternative is just teaching people to understand the system we live in, so that we can just start making changes in the way we live and to whom we give our money.
See that? Capitalism and Socialism can get along nicely, so long as the consumers are informed.
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CLASS CONSCIOUSNESS AND THE ALIENATION OF LABOR CAUSING LONELINESS IN SOCIETY
What I described within the previous section is what Marx called "Alienation of Labor". Each step in the process of making your beer is isolated from the others, so no one feels ownership over the end product or a true connection to the consumer, or job creator. Even the bartender selling it is alienated from the profit of their labor in serving the beer, so they only focus on the service aspect of giving you the beer, because that is where they earn their tip. They can't really fix anything about a shitty beer other than to offer you a different brand. The capitalist owner is usually not there. Their only interaction is setting the rules for everyone in the bar to follow, and pay themselves more than everyone who has to follow those rules. This is part of the conflict between the classes. I'm not saying it's right or wrong, I'm just pointing it out. The bar owner themself has to spend money on propaganda to attract customers that could be spent in other places, so has to find ways to cut costs. Unfortunately, they buy cheaper beer...and this is why you end up with IPAs. No one is connected to the products, so they only look at prices and find the cheapest, passable product. This is the race to the bottom of Capitalism.
Compare this to when brewpubs were a new thing. The brewer would come out and talk to you about the beer, you would give feedback that could effect future batches and it connected everyone to each other through commerce. It makes business "social" and I think nearly everyone enjoys that, but it is losing out in competition with chain breweries that enforce isolation and make cookie cutter propaganda and cookie cutter business models so they can turn owners into managers and suck all the profit back their corporate headquarters and offshore accounts. They kill the experience and make everything transactional. And all the kitsch they hang around their cookie cutter chain bar is just to hide the fact that no one in that place cares about anything other than not getting fired. Everyone is effectually alienated from everyone else. It's worth a read to check out this page on Marx's Theory of Alienation.
This alienation is the root of a lot of misery in society. Humans are communal animals forced to live in a society of individuality and alienation. As they mope around, they seek an escape. And that is why advertising is so nefarious. It seeks to manipulate you in that state. Imagine driving home from your alienating job to you empty home, but looking up and see a billboard with bunch of actors laughing and drinking beer. They take pictures that make these actors look like friends. It's just for show. They aren't selling beer to those laughing people in the picture. They're tempting lonely people to drown their sorrows. Capitalist Propaganda is used so your brain doesn't understand what it wants. It wants friends, then sees the words Bud Light. So when the bartenders asks...Make it a Bud Light. Look at how much money they spend to manipulate and capitalize on people's suffering.
Propaganda in Communist countries is controlled by the government, so it's clear who the enemy of your freedom is. Capitalist Propaganda hides behind the layers of complexity of the same economy you rely on to survive, so you never know what's propaganda or where it's coming from. Marketers find every way imaginable to get their disinformation in front of your eyes, even enlisting your friends on Facebook in annoying MLM schemes. Propaganda invaded everything that can be legally monetized. It's in the media, and not just commercials anymore. There's product placement, stories injected into the news, and even movies and social media created an entire industry of "lifestyle propaganda", telling you how to live your life and indulge in overconsumption. It's REALLY hard to get away from Capitalist Propaganda. There is so much money and research behind it and so much depth, even this long post is only barely scratching the surface. I just want to open your eyes to it.
I can't make you see all this. No one can. I can only describe it as best as I can. What you will experience when you understand this is what I call "Economic Enlightenment", similar to what Marx called "Class Consciousness". Once it happened to me, the world looked amazing, and the shitty propagandists selling us false hope all look like clowns in a very odd circus of vanity, despair and mediocrity.
Once I understood this, I saw clearly how we are increasingly trapped in a form of Corporate Slavery, led by seriously ridiculous oligarchs like Mark Zuckerberg, who thinks he's the reincarnation of Augustus Caesar or something. That's why he has that haircut! This is a guy who stole a company and hired "screen psychologists" from Las Vegas to get you hooked on Facebook the same as casinos do with slot machines. He wants to be the funnel for propaganda throughout the world. He wants to be the kingmaker, decide what people buy, who they like, what views they hold. He can only do this because so many companies spend so much money to put their propaganda on that platform. They can only have this much money because the free market is not actually free. It's bought and paid for on platforms like Facebook and Amazon. The money that was supposed to "trickle down" is instead being spent on Capitalist Propaganda on these platforms, to get the proletariate to trickle their money up through endless, nonsensical online purchasing and local businesses who send the town's money to people who can't do anything with it but buy up properties that increase your rent and cost of living.
When people get drunk on the power of propaganda, they forget the lessons of the past. Propagandists always fall prey to their own delusions over time. In reality, your life is better without Facebook. There isn't anything on there that is healthy. Even if you just want to talk to a few friends, you are going to fall for the propaganda there. You can't help it. And if your bar advertises on Facebook, just think, that money could've gone into purchasing higher quality beer then sold at the same price, instead of going to Mark Zuckerberg so he can drop $30 million to buy the houses around him so no one can spy on him while he spies on you. You really gotta watch out for a guy who combines spying and propaganda all into a single app and thinks he's going to bring 200 years of peace to America. History is littered with knuckleheads like that. It's best to get off Facebook and encourage everyone else to do the same. Zuck only wants to lead himself to the Promised Land, and he's using your ignorance to fuel his own delusions by deluding you into thinking you want what he has to offer.
Let's get back to beer.
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IPAs AND THE FREE MARKET VS THE RACE TO THE BOTTOM
I like beer. When I worked in Germany, it was easy to walk into a bar and, like Farva, just order a liter o' beer. Often, there would only be two choices, light color or dark. As a matter of fact, even at the most famous beer festival in the world, Oktoberfest, people mostly drink the same standard type of beer, and no one complains about the lack of choice. It's quite easy. You can order with one finger. No need to see a menu or ask what's in it. It's simply beer. This worked for centuries. Consumers are fine with it. Prost! Have you ever shared a story like this and people say, "Oh, that would never work in America. Americans want choice." Yeah. Because we are flooded with Capitalist Propaganda.
So if consumer choice isn't pushing for a selection, why would a free market call for it? Imagine there are two bars and one of those bars says "30 beers on tap" and the other doesn't. You're more likely to choose it, and the other bar will have to compete in some way, often by copying. This forms trends, and people mistake this for something customers wanted. Trends are always marketing. Don't believe me? What happened to fidget spinners? So now you have a bunch of beers that no one asked for, yet will now demand. Competition creates more Capitalist Propaganda to create demand for something you never even wanted, but makes you think you do. And that's the best propaganda. You think you are thinking for yourself. This is the fallacy of consumer choice.
If you want to understand just how important that last paragraph is, consider this, "consumer choice" is the same propaganda they used to get you to carry around a device that spies on you 24/7 and sends that data to people you don't know, and you can't stop it, can you? You chose that. You wanted it. Not only that, but you paid $1,000 for the device to opt into their spying program, for the privilege of being mind controlled by the propaganda their AI selects for you. Did you read the Terms of Service? As bad as you may have thought Communist Propaganda was, Capitalist Propaganda is far better, and far stealthier. You believe you have freedom of choice. But your only choice is usually take it, or leave it. Oh, you need it for work? Maybe find a different job. Or just succumb to mass surveillance, and next year, you can drop another grand on a device with a marginally better camera.
There is a way to free yourself. You just have to understand the nature of propaganda. It took me a while, but I eventually broke free. Under Socialism, there would be laws against the exploitation of consumers. Capitalist Propaganda tells you that this takes away your freedom. This is a lie. Regulations give you the freedom to not have to worry whether the beer you're drinking has poison in it.
Germany has a lot of regulations on beer. It has the Reinheitsgebot (purity order), a law passed in 1516 that states that beer can only consist of water, hops and barley. Note, this is a different use of the word "purity" from earlier, as beer is itself a mixture of things. Historically there have also been regulations where beer could only be sold regionally, so no matter what part of Germany you were in, you only got a certain brand of beer at the bar, but it didn't matter because they all had the same ingredients. They could make wheat beers or unfiltered, but they were generally variations of pilsners and lagers. One meaning of the word "Lager" in German is "storage", meaning the beer was brewed in a way that it could be stored, allowing them to brew in bigger batches and store it.
Lagers use a more complex brewing process, so only larger breweries would make them, but this worked because of protected territories. America has a similar system, because each state has its own regulations on alcohol, but this is changing as corporate lawyers fight to homogenize the rules favorable to them, but the consumer loses control. Big brands tend to be lagers as they have general appeal to a wide audience. Did you notice this is the second time I pointed out that corporations create homogeneity? Without regulations, corporations create Fascism. That is why I tell people that we already live in the NWO but corporations rule the world instead of governments. Why do you think so few conspiracy theorists make this connection? Propagandists are paid a lot of money to keep even our small community confused about the reality of what's happening. Now, check out conspiracy and you'll see what I mean. They are spreading propaganda for the NWO over there and don't even know it. I tried to point that out and they finally banned me. Oh well. They'll figure it out in their own time.
In America, in 1978 it became legal to brew beer at home. This is what led to the explosion of new beers in the US decades later. Americans don't have purity laws, so could test new recipes. But people didn't generally like IPAs before, so how did they become so popular that they control 30% of the market? Marketing, of course. Create the market and tell people what they want.
IPA stands for India Pale Ale. It was invented by the British as an easy way to make a beer that they could drink in India. People only drank it out of necessity, as the other beers couldn't make the trip. IPAs are very easy to make and very forgiving, because if you mess it up, it already tasted bad anyway. As people started trying to get into microbrews, they often didn't have the capital to make lagers at small scale, and also wanted a simpler process so they didn't have to hire or train expert brewers, IPAs are cheap and easy to make at smaller scale.
In order to make it drinkable, brewers experimented with many different flavorings. This created a cult following of craft IPAs, where people would drive hours to stand in line for hours to try the newest concoction. The trendy nature of the craft beer world kept people training their palate to adapt to the taste of an IPA, making people start to actually like them. The flavorings made people think they were different, so even if they didn't like it, marketing tactics kept people coming back to try the latest blend. Your palate can adapt A LOT. Swedish people love Surströmming, but watch this video of Americans trying it for the first time. They tried to get me to eat it several times, but I would rather sit in a sauna until Tuesday to avoid smelling it while watching them eat it. It really smells that bad.
IPAs enticed people with popular, aromatic ingredients like bananas and pineapple. This is what I call "flavor propaganda". It's not bad in and of itself, but it can be easily misused to cover issues with quality or hide the taste of preservatives. Since we don'e have laws like Germany, you're left to rely on the knowledge and honesty of the bartender to find out. They don't make this info readily available, which is another form of Disinformation.
So if you think you actually like IPAs, just remember, you are just like a Swede eating rotten fish. A lot of propaganda went in to making IPAs popular, but it's the cheapest, easiest product to make that can be sold at the highest price, so they become popular. This is what business students call a business plan. To overcome the bad taste, IPAs were marketed as "classy" to shame you if you choose the more expensive to produce and more appealing pilsners and lagers, which were given a bad name due to being associated with major brands like Bud Light. This makes it harder to market microbrew lagers, which can only fetch a certain price due to association. And this is what is referred to as the "race to the bottom" in Capitalism.
Instead of trying to innovate ways to produce the beers you want, they just figure out how to get you to pay more for an inferior product, just like they do with BBQ. They make you think you want it. From this you can understand why "food" is full of junk that you wouldn't feed your dog. Whatever legal poison helps cheapen the product is considered "smart business", another propaganda term designed to hide the reality of doing immoral and harmful things to other humans for profit. If you make money on it, it's good. As if there aren't better choices we could come up with if there truly were a free market with an informed consumer.
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STRENGTHEN THE FREE MARKET BY BEING AN INFORMED CONSUMER
We don't need a Communist Revolution to make positive changes, so take off your ski masks and put your Antifa flags down. I like microbrew culture and still enjoy IPAs, but understanding the marketplace is how I do my part as an informed consumer and job creator to help create the world that I want to live in. I encourage you to do the same. Vote with your dollars. Don't let the Zuck-type sociopathic, corporate people in a distant land decide what you consume by looking at ads on his platform. Visit local breweries and talk to the brewmaster. Don't reinforce alienation from labor. Connect with the people who make the things you buy. Support independent entrepreneurship. These are the paths to a brighter future where we share in the abundance of wealth.
Discover Economic Enlightenment for yourself and realize that We The People are ultimately in control. Wealth inequality is greater than it was in France before the French Revolution. Don't let this train take us into the depths where another Lenin will arise and spend the night shooting people.
How you choose to spend your money today is what decides what will become the society of tomorrow. And remember, you always have the choice to buy nothing at all. I never saw a billboard that said that.
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LET THEM DRINK BEER!
I hope this gave you a glimpse behind the curtain of Capitalist Propaganda. Propaganda isn't just political, it has invaded everything and it's at full blast right now. I hope you can piece together how Capitalist Propaganda is actually designed to make you subservient by controlling what you want so they can maximize their own profit and teach you to accept whatever they offer, the homogenization of choice. However, your life is your own and you should remain in control of all aspects of it, including your desires.
Richard Wolff is an economist who studied at three elite universities in America and discusses how he was not able to even learn about Socialist Economics in the ivory tower, even though Capitalist Propaganda calls universities leftist. He found no department in America that is even willing to teach it or study it. Capitalist Propaganda censors these ideas, especially at the university. People in power don't want the serfs to learn about themselves. Check him out on YouTube. You'll realize that unchecked Capitalism leads to Fascism and Slavery, which is why they want to get rid of the minimum wage, so that we can return to sharecropping which is already increasingly happening in America under different names, like "student debt", "mortgages" and "insurance". Don't you think it's odd that a person has to go into debt so they can generate profits for corporations who really ought to be paying for this education themselves? If you have to go into debt before they'll hire you, it's much easier to negotiate against you.
If you want to see other examples of propaganda, check out this random tweet from one of America's Top Capitalist Propagandists. These are very odd pictures, and the only thing I can see in them is that they must be promoting those outfits, likely the blue dress, maybe those men's outfits as well. One thing you know is that she didn't become a billionaire by letting any single opportunity to enrich herself at the expense of others pass her by. I didn't look it up, but I am certain they sell that blue dress, or whoever does paid her to post this.
That's the main reason celebrities use social media. It's marketing. Their whole schtick is to sell garments made in a sweatshop in a foreign country by people who can't even afford a beer to Americans who are facing bankruptcy and homelessness themselves.
Read the replies of the tweet. These people have influence that vastly outsizes their understanding of their impact on the world. There are guillotines in the comments. There usually are. I'm seeing them a lot lately.
This type of propaganda is everywhere. And it's destroying America. Just like propaganda led to the demise of Nazi Germany, we could be looking at the same thing, but worse. It could start off as famine.
If you're having trouble deciding between the beers you are being offered, it's probably because you don't want anything at all, in which case the proper choice is: nothing. Or, try tap water. Maybe you're just thirsty. Now ask yourself, when you envisioned yourself at a bar, did you ever think to order water instead? Did you entertain the idea that you didn't even want a beer. That's the power of suggestion.
What if the rest of the world just cut America off from the means of production outsourced to areas with cheap labor? We would have our own famine and likely war. And if we have a revolution here, with the masses in the country being so disinformed about everything and not having any sort of class consciousness at the moment and instead stuck in alienation, the leader that rises here will likely lead to something horrifying. And we censor ourselves from pointing out the simple fact, that the only way America will survive is to tax the deluded royalty like Kim and Mark back to reality, so they can't indulge their reckless, childish delusions by selling off the very fabric of our nation to the highest bidder.
That doesn't make me a Socialist, that just makes me honest.
Enjoy your beer!
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Thanks for reading and I hope I helped you understand how you can empower yourself. I'm excited about the one I wrote for Election Day tomorrow to keep our NOPOL spirits up while all the politics clouds the airwaves. Cheers!

Section Zero: Background
Hello all, happy hoildays! I stumbled upon this subreddit not long ago and have enjoyed the commentary and experiences everyone's shared. Wanted to add another perspective from a mid-30s first-gen American. I've had some missteps regarding careers and finances, but I feel like I'm in a slightly better place now. I tried YNAB in the past but I wasn't consistent enough with it. These days I use Mint to monitor my finances and have a "Finance Friday" each month to review all my accounts and spending. I currently live with my partner TJ and his dog RR. We do not combine finances, but he has been unemployed since March. I have helped him with some bills and basic necessities here and there until he finds his next job or career.
My current financial goals are to just maintain a status quo and not get any debt until pandemic times are over. Then I will focus on a house remodeling fund and savings for taking care of my parents.
Growing up, what kind of conversations did you have about money? Did your parent/guardian(s) educate you about finances? My parents taught us about money from a frugal perspective. They are immigrants who worked in food service/factories. There was always this “save save save” mentality. Even when they started their own small business, we saved like there was no tomorrow. In high school, my calculus teacher bought us all “The Millionaire Next Door” book and had us read it as an assignment - that was my first structured introduction to finances.
Did you worry about money growing up? No, there was always food on the table and a roof over our heads. I knew that our extended family would support us if needed.
Was there an expectation for you to attend higher education? Did you participate in any form of higher education? If yes, how did you pay for it? Yes. My dad didn’t finish the high school-equivalent in their country, while my mom did finish high school, but no college. My older and younger siblings took a different path in life after high school. I am the first and only in my family to graduate from college. My parents covered all tuition for my two bachelor degrees with the agreement that I support them fully during their retirement and send them gifts/extra money whenever I can. I feel very lucky and privileged that they were able to provide that education for me.
At what age did you become financially responsible for yourself and do you have a financial safety net? 24 when I went on a work holiday abroad. My family was always available to help when needed, but the experience abroad helped me stand on my own feet. As an adult, I also inherited that “save” mentality and put a lot of my earnings towards savings. I didn’t date until my 30s, lived frugally, didn’t go out to eat/hangout with people, shopped thrift stores, and had very few hobbies. I am starting to “live a little” now though.
Do you or have you ever received passive or inherited income? Aside from the tuition, my parents have helped with a down payment for my first house and living costs during periods of unemployment.
​
Section One: Assets and Debt
Retirement Balance
If the place I was working at offered a 401k, I would always contribute up to the company match. I started my IRA in my mid-20s and would try to contribute the yearly max. I've stopped that the past 2-3 years though. My Other Brokerage is some play money, but I got tired of staring it and switched to index funds. I haven't contributed anything to it in a few years.

• 401k: $34,127 (5% company match on contributions)
• Brokerage: $22,421 ESPP
• Roth IRA: $40,615 VTIVX
• Rollover IRA: $15,760 VTTHX
• Other Brokerage: $7,235 VTI
• Coinbase: $1,286 ETH (mostly just playing around with it)

Equity if you're a homeowner
Purchased my first home for $382,000 with 20% down, right before lockdown earlier this year. Perfect timing, right?? I plan to live here until my retirement. My parents contributed $15k while I used most of my savings for the rest.

• Current Equity: $80,371

Savings account balance: $3,073
Checking account balance: $7,800
Credit card debt: I charge everything on my credit card for the points, then pay it off each month using my checking account balance.
Student loan debt: Traditionally no student loan debt as mentioned in Section Zero.
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Section Two: Income
Income Progression (listed as gross income with cost of living area):
High School

• $11/hour MCOL - Helped with small family business.

College and first “career” job

• $12-19/hour MCOL - I did events/banquet serving after classes and had an internship doing software administration.
• $22/hour MCOL - Junior web developer. I realized after a year that programming was not my calling.

Mental health break

• $12/hour LCOL - Work holiday abroad. I got a steady banquet server job for that whole time. It was enough to live minimally in a hostel, do weekend trips, WOOF and figure my life out.

College (again) and second “career” job

• $12-15/hour LCOL - Decided to go back to school for a different bachelor's degree. While pursuing that degree, I worked at hotels and events as a banquet server again. I also did “search engine evaluation” whenever there were tasks available.
• $36,000/year salary LCOL - Software administrator at a casino after graduation.
• $39,000/year salary LCOL - Systems analyst at same casino. I left after 2 years, feeling disillusioned with the casino industry. I moved back home with my parents until I could get back on my feet again.

Third “career” jobs

• $20/hour HCOL - Entry level advertising role. I was applying to all types of office jobs and that was my only bite.
• $45/hour MCOL - Cold-called from a global company who needed someone with my software administrator experience from the casino job. It was an 8 month contract. Although I was starting to love my advertising job, the increase in pay was no question.
• $65,000/year salary MCOL - After the contract ended and a few months of unemployment, I landed my current job at the same company. It is an “early career” role according to their job levels.
• $66,900/year salary MCOL - Cost of living and merit increases after 2 years on the job. Pre-COVID we got a $5000 bonus each year. They have now stopped bonuses as well as all COL and merit increases.

​
Main Job Monthly Take Home:
Monthly Net (paid bi-weekly): $2,758
Deductions:

• Taxes: $1214
• (Pre-Tax) Insurance (Medical, Dental, Vision, Life) + HSA: $822
• (5% Pre-Tax) 401k: $256
• (10% Post-Tax) ESPP: $514

Side Gig Monthly Take Home:
No side gigs at the moment, but I am thinking of signing up on Upwork.com and doing Excel/data entry projects to help pay the mortgage.
Other Income: TJ’s friend will be staying with us for a month in January, who will pay rent of $800 including utilities. Depending on how that goes, we may take on a roommate in the spare bedroom long-term.
​
Section Three: Expenses
Mortgage - when I bought the house, the plan was that I would charge TJ a portion of the mortgage costs as “rent”, but since his unemployment I am now covering it all myself.
Regular Monthly Payment: $1677.57

• Principal: $501.31
• Interest: $849.74
• Taxes & Home Insurance: $326.52

HOA: $30/year
Retirement contribution: Nothing additional than what's been mentioned.
Savings contribution: I used to do $50-100/month, but since COVID I’ve stopped contributing to my savings account.
Investment contribution: None at this time.
Debt payments: $100/month towards TJ's credit card balance of $2,307.
Donations: $10-20/month, usually towards Omaze or Planned Parenthood.
Utilities:

• Electric: $45-65/month
• Water: $60-90/month
• Sewer: $30/month
• Garbage: $26/month
• Natural Gas: $30-80/month
• Xfinity internet: $60/month

Cellphone: On my parents plan.
Subscriptions:

• LinkedIn: $29.99/month for TJ’s job search - he’s found it very useful.
• Amazon/Netflix/Hulu: We piggyback off family and friends’ accounts.
• Nintendo Switch Online: 19.99/year
• Costco: $60/year

Gym membership: Pre-COVID I did Orangetheory for a year. I started to pick up free exercise equipment from Craigslist this year, so we have a small garage gym now and utilize YouTube exercise videos instead.
Pet expenses: $10/month. TJ has stockpiled some Costco canned dog food before unemployment, but once that runs out I will likely cover the costs. We also started to make homemade dog food to help supplement.
Car insurance: $460 every 6 months. Car is paid off.
Regular therapy: I will start in the new year. Not sure what the costs are yet, but I will use my HSA to pay.
Vitamins/Medications: $20/month
Groceries & household items: $75/month
Miscellaneous (eating out, house purchases, gifts, etc): $100/month
​
Section Four: Money Diary
Monday
6:30am Neighbor starts up their truck. We joke that it's our natural alarm clock. They idle for about 15 minutes before heading off. I go back to bed.
9am My real alarm goes off. I put the electric kettle on for some morning tea. While it's boiling, I do my morning routine: drink glass of water, take synthroid, use bathroom, brush teeth, quick shower. I then make tea - Jasmine Pearl English Breakfast with dark forest mix. I started ordering loose leaf tea in large amounts back in March instead of small bags or single serving packets. Seems more economical since I drink it daily. I let the dog out into the backyard so he can do his morning routine.
9:30am I go through my daily tasks for work. They entail checking processes and reports to make sure they ran successfully overnight. I then answer some emails and catch-up on Slack channels.
12pm Lunch is leftover roast chicken and quinoa from Saturday. I heat it up in the instant pot. Love that thing! Almost every meal of ours involves the instant pot. We hardly use the stovetop. We then walk the dog to the business park across from our neighborhood. There's a very short trail that runs along a drainage creek by the business park. It's quite muddy, but has a nice woodsy feeling. Over the summer, we saw sumac trees there as well. Free sumac spice!
1:30pm Department meeting on Zoom. Our director announces his resignation on the call. Everyone is shocked! Layoffs were announced for next year but this was not a part of it. I think it's a good move for him and he doesn't have to have this worry of layoffs over his head.
3pm I meet with an engineer from another team and talk about a data source they are in charge of. He helps me out in understanding it and we identify most of the fields that I need for a project I’m starting.
5:30pm I check in with my partner. He's been watching LinkedIn tutorials on internal recruiting, job coaching and general computeoffice skills. It's a career change that he wants to make - something where he can talk to and help people. He doesn't have a bachelor's, only an associates, and hopes these tutorials will get him a leg up in the job search. I sent him some entry level HR admin roles the other day and remind him to apply. I then heat up leftovers: homemade chana masala and rice. I add some butter and coconut milk to thin it out, so there's enough for both of us.
10:30pm I take some magnesium, vitamin D and Airborne. I say goodnight to the dog who sleeps in the office. Then I say goodnight to TJ. He sleeps in the spare bedroom on weeknights due to his snoring keeping me up. I'm a light sleeper while he is a pretty deep sleeper.
Daily total: $0
Tuesday
9am I check Reddit Secret Santa. My match seems like a really good person. Not sure what to get, but most likely will purchase something off their wishlist. I wish I was more creative with my gift giving.
11am Meeting with business stakeholder. She submitted a few changes to an existing data process about a month ago. I make the change while on the call and have her test. Success! Marking it off the todo list. I love when we can finish things directly on a call.
12:30pm I come out of my office to make lunch. I notice my partner is not home. I check my messages and see that he's stepped out to pick up a few things. I ask for celery, carrots, and kombucha. $17. I make a quick charcuterie board for lunch: Costco salami, cheese, homemade hummus and Triscuits. It's a simple, fast meal that’s always in our rotation.
2pm My partner is back and we take the dog out for a walk and quick round of disc golf at a nearby park. We mask up and play only a few holes. Disc golf is a pretty frugal activity, you only need 2-3 discs to get started. TJ remarks that my throws are getting better, but then again they weren't great to start with. We talk about Christmas/Birthday gifts on the way back home since he was born on New Years Day. He mentioned snowshoeing but asked to not spend that much. I'll do some research!
5pm I think about personal career projects. Should I put up a portfolio of projects somewhere? I decide to try and pull some Yelp data. There’s not a lot of data points that I was interested in. Regardless, I tinker with it for an hour. TJ asks if I'm hungry. I said not so much, but felt thirsty. Maybe some ginger soup tonight?
7:30pm Dinner is served - ginger carrot soup made in the instant pot. We eat some rice crackers with it. Lately I feel like we've been eating more vegetarian dinners. It definitely helps stretch our food budget. We end the evening by finishing Fargo season 3 on Hulu.
Daily total: $17
Wednesday
1:30am I'm woken up by the dog. He's been sneezing a lot and wheezes at random intervals. TJ doesn't have the money for a vet visit but I've offered to pay as long as he calls to make the appointment. I give the dog some coconut oil, rub his belly until he seems better and go back to bed.
7am Garbage day. We usually put it out the night before but I forgot. I get up to go, but TJ handles it. I think, at least. I'm too sleepy to pay attention and go back to bed.
9am I wake up and rinse some dishes that have piled up and put them into the dishwasher. We both grew up in households that had a home dishwasher, but forbade from using it. It was drilled into us that hand washing saves more water, unless you had a restaurant/industrial dishwasher. I think with modern home dishwashers, that's changed, so I wanted to try it out with our dishwasher and monitor the water bill. Don't have any dishwashing pods or powder, so I put some OxiClean in it.
12:30pm I overhear TJ on a call with a recruiting agency. It seems to be going well, lots of laughing. I heat up some taco lasagna that I freezer meal-prepped last month.
2pm Collaborate on a project at work with an engineer. My manager put me on this project since I was asking for an assignment on a more technical team. I'm learning tidbits here and there, but I don't feel like it's structured enough.
5pm I do an Orangetheory-At-Home workout and try to break a sweat. It's not the same as going to their studio.
6pm Charcuterie for dinner. Our fridge is full of store-bought and homemade pickles that go super well on a charcuterie board.
Daily total: $0
Thursday
7am I wake up tired. The house has been feeling more cold, which woke me up a few times. We keep the temp at 72F during the day, at night around 68F since we thought the bedrooms keep the heat in pretty well. My mistake!
9am I do my usual morning routine and login to work. My team mostly spends the morning sending each other emojis.
11:30am Lunch today is mini quiche, frozen chicken and veggie entree, and hot dogs. Not the most cohesive meal, but it fills the belly.
12:30pm TJ heads out to his mailbox that's 30 minutes away. He is still waiting on his tax return and a 401k withdrawal. His taxes had to be filed by mail for some reason, then the IRS office shut down due to COVID. So he wanted to see if it arrived yet at the mailbox. He also takes the dog to the vet's urgent care on his way. They didn't have any regular openings available until the end of the year, and the dog seemed to be getting worse. I give TJ $40 to mail a gift package to a friend in France and also reiterate that I'll cover the vet bill when he gets it.
4:30pm I pay some bills, my favorite activity (not)! Sewer bill: $59.44 (billed every 2 months). Geico bill: $459.60 billed every 6 months. Then I follow up with my mortgage officer over email. I had sent her some documents for a refinance quote last week, but haven't heard back. Rates keep dropping, so I'm told, but what does that really mean? I do some research on realestate.
5pm TJ messages me and says he'll be back for dinner. I ask him to pick up some Popeyes via drive thru since we both don't feel like cooking today. Popeyes is currently our fancy “going out to eat” food. $24.17 for a 4pc dinner meal and a 2pc dinner meal.
Daily total: $583.21
Friday
8:30am Busy morning at work. My phone is buzzing with emails and Slack messages. I try to answer them while I make tea.
10am Zoom Department happy hour. We reminisce about our director and then play those Jackbox party games. Some of them are hard!
11am TJ asks if he can make me anything for lunch. He suggests savory oatmeal, quick and easy. I tell him that I really appreciate him making meals/doing chores/etc without me prompting. We've been having conversations about "house project management" and mental load because I did most of the chores or I had to continually remind/tell him to do it. I'm really happy to see us progress on this front. I decide to work through my lunch break so I can end the day early. I don't often do that, but I'm ready to get the weekend started.
2pm I check on TJ in the spare bedroom and ask if the dog has been fed yet, since he was nipping at my feet. I notice something off about TJ and ask how he is doing. TJ is depressed about his personal life, career, finances. He doesn't know what to do, spends half the day meditating and reflecting on past trauma. I've been prodding him to get a therapist but he is confused about his insurance. He makes an appointment with a primary care doctor first. I feed the dog some homemade dog-friendly beef stew.
4pm My mom swings by the house (but doesn't enter). She currently works at a school who distributes free USDA food boxes since March. There's often many boxes leftover that would go to waste, so she will grab a box for us. Onions, potatoes, beets, turnips, eggs, cheese, butter, frozen veggies and frozen chicken. She also brought her vintage pasta maker. I asked last week if she ever used it these days and her reply was “no, feel free to have it”. I love pasta and noodles and figure it would be great to make it ourselves as a frugal hobby.
8pm We catch up on Mandalorian and watch silly Youtube videos before heading off to bed.
Daily total: $0
Saturday
9am I open up my web browser and look at Craigslist and NextDoor for free stuff. I've been scouring for free landscape rocks, pegboards, and wood for house projects. I had this grand ambition to redesign our backyard. It faces our neighbor and currently the fence is pretty low. They can see into our kitchen and bedroom and we can see them. But y'know, COVID and going from dual income house to single income means it all has to be put on hold. So I've been looking for free items in the meantime. Over the past months, I've gotten planter pots, plant cuttings, a raised bed, stepping stones, all from free listings. I don't see anything worthwhile so I go and make some tea.
11am I look at Amazon and make some purchases for Reddit Secret Santa. A foodie kit, DVD of their favorite movie, and some cute pens for their writing hobby. $54. I hope they like it!
12pm TJ heats up leftover stir-fry for lunch for us. I put on some Binging with Babish and we watch how to make pasta. We have a plan - TJ makes the pasta, I make the sauce. Perfect date night activity at home. We watch some more videos on pasta and noodles to educate ourselves.
4pm I start prepping veggies. Big batch of onions, canned tomatoes, ground beef and butter in the instant pot. Meanwhile, TJ works on the pasta by following Babish's instructions.
7pm We gorge on fresh made pasta and bolognese sauce. It's so good! We end up watching Fargo.
11pm Usually I'll be in bed by now, but it's a Saturday and not tired yet (probably because of all that pasta). We play some Kirby's Dream Course on the Switch.
Daily total: $54
Sunday
10am Quick walk around the neighborhood with the dog. He's on a new routine now with the medicine he's taking. It seems to be helping his breathing issues.
11am The pasta maker and flour is still out since we didn't clean up yesterday. There's some old pie crust in the fridge so I roll it out with the pasta machine for mini quiches. (Sally's Baking Addiction blog is my go-to place for her all-butter crust and quiche recipes btw). TJ helps by mixing up the eggs.
3pm I play some Genshin Impact (GI) on my phone while TJ plays Starcraft in the office. I don't usually play gacha games, but the Zelda BotW-style of GI appealed to me. A gacha game is a game with randomized characteitem boxes that you use real-money to purchase a “pull” or to spin the wheel. I know the gacha parts of the game can be a real money sink if you get addicted to them, it’s almost like gambling. My main team is Fischl, Bennett, Barbara and Noelle. I level up to AR 22 and look up free-to-play tutorials for the game.
6pm There's some leftover pasta from yesterday, enough for both of us. I throw in some roasted beets to round out the meal. We watch more Fargo while eating. Almost done with Season 3!
10pm I find a tour operator who offers a small, socially-distant snowshoeing tour up on the mountain. I reserve for two people - this will be TJ's Christmas/birthday gift. $75. Off to bed for another workday.
Daily total: $75
Weekly Total: $689.79

• Food + Drink: $41.17
• Fun / Entertainment: $75
• Home + Health: $59.44
• Clothes + Beauty: $0
• Transport: $459.60
• Other: $54.00

Section Five: Reflections
Aside from the car insurance bill, this was a typical week for me, COVID or not. We make the majority of our meals at home and usually splurge on drive-thru/delivery once every other week. I may have overspent on the Secret Santa gift, but I don't often give gifts out to friends. It's not something our family does either. For TJ’s Christmas/birthday gift, we usually talk upfront about costs. I’ve gifted him fancy restaurant experiences the past 2 years, since we can share that experience, but obviously can’t do that now. Snowshoeing is a nice change of pace.
The conversations with TJ this week have given me thought on how to approach him differently about finances and working together in a relationship. I’m still unsure about the future financially, particularly as my parents near retirement age and that TJ has pulled out his 401k to pay his debts. I don't know if I can support both my parents and TJ together, so I am finding ways to upskill and/or side hustles without becoming a workaholic or bogged down by stress.
Writing this money diary was also the first time where I really paid attention to my past income and current income. I might be contributing too much into ESPP that could go towards the 401k or mortgage instead? I also seem to have been underpaid for what I did in past jobs, even in a LCOL area.

So, in honor of Pan's Labyrinth celebrating its 15th anniversary next year (Holy shit), I'd like to talk about its box office performance around the world.
So, domestically (in the United States and Canada), on its opening day (December 29th, 2006), the 20th highest grossing movie of that day. That day, the highest grossing movie was Night at The Museum.
In Spain (where the movie is set), on its opening weekend (October 13th-15th, 2006), by contrast, it was the highest grossing movie at the box office that weekend.
In the United Kingdom, on its opening weekend (November 24th-26th, 2006), it was the 8th highest grossing movie of that weekend. That weekend, the highest grossing movie was Casino Royale.
In France, on its opening weekend (November 1st-7th, 2006), it was the 6th highest grossing movie of that weekend. That weekend, the highest grossing movie was a movie called I Do: How to Get Married and Stay Single.
In Germany, on its opening weekend (February 22nd-25th, 2007), it was the 7th highest grossing movie of that weekend. That weekend, the highest grossing movie was Ghost Rider.
In Greece, on its opening weekend (February 8th-11th, 2007), it was the 4th highest grossing movie of that weekend. That weekend, the highest grossing movie was a movie called A Bee In August.
In Italy, on its opening weekend (November 23rd-26th, 2006), it was the 8th highest grossing movie of that weekend. That weekend, the highest grossing movie was a movie called Anplagghed al cinema.
In Poland, on its opening weekend (March 30th-April 1st, 2007), it was the 3rd highest grossing movie of that weekend. That weekend, the highest grossing movie was 300.
In Denmark, on its opening weekend (March 8th-11th, 2007), it was the 4th highest grossing movie of that weekend. That weekend, the highest grossing movie was a movie called The Black Madonna.
In the Netherlands, on its opening weekend (April 26th-29th, 2007), it was the 7th highest grossing movie of that weekend. That weekend, the highest grossing movie was Mr. Bean's Holiday.
In Sweden, on its opening weekend (February 9th-11th, 2007), it was the 8th highest grossing movie of that weekend. That weekend, the highest grossing movie was Night at The Museum.
In Turkey, on its opening weekend (April 6th-8th, 2007), it was the 5th highest grossing movie of that weekend. That weekend, the highest grossing movie was Premonition.
In Finland (where it originally opened on December 29th, 2006, but they didn't really bother reporting the box office stats for its opening week), on its 14th week (March 30th-April 5th, 2007), it was the 20th highest grossing movie of that week. That week, the highest grossing movie was Mr. Bean's Holiday.
In Austria (where it originally opened on February 23rd, 2007, but they didn't really bother reporting the box office stats for its opening weekend, like Finland did), on its 8th weekend (April 12th-15th, 2007), it was the 28th highest grossing movie of that weekend. That weekend, the highest grossing movie was 300. By contrast, on its 2nd week (March 1st-7th, 2007), it was the 6th highest grossing movie of that week. That week, the highest grossing movie was Ghost Rider.
In Norway, on its opening weekend (January 5th-7th, 2007), it was the 7th highest grossing movie of that weekend. That weekend, the highest grossing movie was Casino Royale.
In Belgium, on its opening weekend (November 22nd-26th, 2006), it was the 8th highest grossing movie of that weekend. That weekend, the highest grossing movie was (once again) Casino Royale.
In Portugal, on its opening weekend (March 1st-7th, 2007), it was the 4th highest grossing movie of that weekend. That weekend, the highest grossing movie was Dreamgirls.
In the Czech Republic, on its opening weekend (August 9th-12th, 2007), it was the 9th highest grossing movie of that weekend. That weekend, the highest grossing movie was The Simpsons Movie.
In South Africa, on its opening weekend (July 6th-8th, 2007), it was the 8th highest grossing movie of that weekend. That weekend, the highest grossing movie was Shrek the Third.
In Slovenia, on its opening weekend (May 17th-20th, 2007), it was the 2nd highest grossing movie of that weekend. That weekend, the highest grossing movie was Spider-Man 3.
In Lithuania, on its opening weekend (January 19th-21st, 2007), it was the 3rd highest grossing movie of that weekend. That weekend, the highest grossing movie was Night at the Museum.
In Latvia (where it originally opened on March 23rd, 2007, but they didn't really bother reporting its box office stats on opening week/day/weekend), on its 4th weekend (April 13th-15th, 2007), it was the 11th highest grossing movie of that weekend. That weekend, the highest grossing movie was Mr. Bean's Holiday.
In the United Arab Emirates, on its opening weekend (April 17th-20th, 2008), it was the 8th highest grossing movie of that weekend. That weekend, the highest grossing movie was a movie called Street Kings.
In Bulgaria (where it originally opened on December 28th, 2007, but they didn't really report the opening weekend box office stats), on its 2nd weekend (January 4th-6th, 2008), it was the 8th highest grossing movie of that weekend. That weekend, the highest grossing movie was Aliens vs. Predator: Requiem.
In Serbia and Montenegro, on its opening weekend (April 26th-29th, 2007), it was the 4th highest grossing movie of that weekend. That weekend, the highest grossing movie was Mr. Bean's Holiday.
In Romania, on its opening weekend (March 23rd-29th, 2007), it was the 7th highest grossing movie of that weekend. That weekend, the highest grossing movie was 300.
In Mexico (which is where Del Toro is from and was one of the co-producers of this movie, and where it originally opened on October 20th, 2006, though they initially did not report the box office stats for its opening week there), on its 2nd week (October 27th-November 2nd, 2006), it was the 2nd highest grossing movie of that week. That week, the highest grossing movie was Barnyard.
In Colombia (where it originally opened on February 23rd, 2007, but they didn't really bother reporting its box office stats on opening weekend), on its 10th weekend (April 26th-29th, 2007), it was the 14th highest grossing movie of that weekend. That weekend, the highest grossing movie was Meet the Robinsons.
In Chile (where it originally opened on February 22nd, 2007, but they, like Colombia, didn't really bother reporting the box office stats on its opening weekend), on its 11th weekend (May 3rd-6th, 2007), it was the 20th highest grossing movie of that weekend. That weekend, the highest grossing movie was Spider-Man 3.
In Venezuela (where it originally opened on February 16th, 2007, but they also didn't really bother reporting the box office stats for the opening weekend), on its 9th weekend (April 13th-15th, 2007), it was the 12th highest grossing movie of that weekend. That weekend, the highest grossing movie was Meet the Robinsons.
In Argentina (again, they didn't really bother to report the box office stats on its opening weekend, even though it had originally opened on January 4th, 2007), on its 15th weekend (April 13th-15th, 2007), it was the 31st highest grossing movie of that weekend. That weekend, the highest grossing movie was 300.
In Bolivia (yet again, they didn't really bother to report the box office stats on its opening weekend, even though it had originally opened on February 22nd, 2007), on its 4th weekend (March 15th-18th, 2007), it was the 5th highest grossing movie of that weekend. That weekend, the highest grossing movie was a movie called Los Andes no creen en Dios.
In Uruguay (and, yet again, they didn't really bother to report the box office stats on its opening weekend, even though it had originally opened on February 9th, 2007), on its 10th weekend (April 12th-15th, 2007), it was the 21st highest grossing movie at the box office that weekend. That weekend, the highest grossing movie was Perfect Stranger.
In South Korea (where it had originally opened on November 30th, 2006, yet they didn't report the box office stats on its opening weekend), on its 2nd weekend (December 8th-10th, 2006), it was the 4th highest grossing movie that weekend. That weekend, the highest grossing movie was a movie called I'm a Cyborg, But That's OK. By contrast, on its 15th week (March 1st-7th, 2007), it was the 47th highest grossing movie of that week. That week, the highest grossing movie was a movie called Miracle on 1st Street.
In Australia, on its opening weekend (January 18th-21st, 2007), it was the 14th highest grossing movie of that weekend. That weekend, the highest grossing movie was Deja Vu.
In Russia, on its opening weekend (November 30th-December 3rd, 2006), it was the 7th highest grossing movie of that weekend. That weekend, the highest grossing movie was a movie called The Power of Fear.
In Japan, on its opening weekend (October 6th-7th, 2007), it was the 14th highest grossing movie of that weekend. That weekend, the highest grossing movie was Hero.
In New Zealand, on its opening weekend (March 29th-April 1st, 2007), it was the 9th highest grossing movie of that weekend. That weekend, the highest grossing movie was Mr. Bean's Holiday.
In Taiwan, on its opening weekend (April 27th-29th, 2007), it was the highest grossing movie of that weekend.
In Hong Kong, on its opening week (March 15th-21st, 2007), it was the 7th highest grossing movie of that week. That week, the highest grossing movie was 300. By contrast, on its 5th weekend (April 12th-15th, 2007), it was the 22nd highest grossing movie of that weekend. That weekend, the highest grossing movie was Mr. Bean's Holiday.
And finally, In Thailand, on its opening weekend (April 12th-15th, 2007), it was the 11th highest grossing movie of that weekend. That weekend, the highest grossing movie was a movie called Bus Lane.
Hope you do enjoy that data! Thoughts?

This post is updated daily.
You can also follow the Reddit Live thread here.
 
COVID-19 has now infected more than 215,956 people. There have been 8,757 confirmed deaths and 84,080 confirmed recoveries attributed to the virus.
 
Recent Updates
Note: These are the updates from the last 48-72 hours.
MARCH 18 -

• United States: President Trump signed into law a coronavirus relief package, which provides free coronavirus testing and ensures paid emergency leave for those who are infected or caring for a family member with the illness. The bill also provides additional Medicaid funding, food assistance and unemployment benefits. The "third phase" coronavirus response bill is expected to pass later this week. Read more here.
  
• United States: President Trump announced that home foreclosures and evictions will be suspended “until the end of April.” Read more here. He also invoked the Defense Production Act, which gives the government the authority to control the production and distribution of scarce materials deemed "essential to the national defense." In his executive order, Trump specifically cites protective equipment (presumably face masks) and ventilators as meeting the criteria in this provision. Read more here.
  
• United States: Reps. Mario Diaz-Balart and Ben McAdams become first members of Congress to test positive for coronavirus. Read more here.
  
• United States: King County in Washington State is building a 200-bed field hospital on Shoreline soccer field amid coronavirus outbreak. Read more here.
  
• United States: The New York Stock Exchange said starting March 23, it will temporarily close its historic trading floor and move fully to electronic trading. This is the first time the physical trading floor of the Big Board has ever shut independently while electronic trading continues. Read more here.
  
• United States and Canada: US President Donald Trump and Canadian Prime Minister Justin Trudeau have agreed to close the US-Canada border to all non-essential travel in an attempt to curb the spread of coronavirus. Trade will not be affected. Read more here.
  
• Canada: Prime Minister Justin Trudeau has announced a massive $82-billion aid package to help Canadians and businesses cope with the global COVID-19 pandemic, including income supports, wage subsidies and tax deferrals. The package includes $27 billion in direct supports and another $55 billion to help business liquidity through tax deferrals. Read more here.
  
• Japan’s Hokkaido, the nation’s prefecture with the highest number of coronavirus infections, will end its state of emergency over the epidemic on Thursday. Read more here.
  
• Europe: The European Central Bank launched an extra emergency bond-buying program worth 750 billion euros ($820 billion) in the latest attempt to calm markets and protect a euro-area economy struggling to cope with the coronavirus epidemic. Read more here.
  
• France: French police handed out over 4,000 fines Wednesday to people found violating an order to stay at home, on the first full day of a lockdown aimed at slowing the spread of the coronavirus in the country. Read more here.
  
• Portugal’s President Marcelo Rebelo de Sousa declared a state of emergency to combat the coronavirus pandemic. The new measures allow Prime Minister António Costa's government to restrict movement of people, temporarily suspend the right of workers in vital sectors — such as health, civil protection, security and defense — to strike, and ban protests and social or religious meetings Read more here.
  
• Brazil: Davi Alcolumbre, the head of Brazil's Senate, became the latest high-level political figure to test positive for coronavirus on Wednesday. Read more here.
  
• Chilean president Sebastian Pinera declared a 90-day state of catastrophe Wednesday to address the spread of COVID-19 in the country, which has 238 confirmed cases of the novel coronavirus. By law, a state of catastrophe puts the armed forces in charge of public order and security and enables military control of the movement of people and goods. Military officials will be able to issue direct instructions to public employees and local governments and establish measures deemed necessary to maintain public order, including curfews. Read more here.
  
• Africa: Sub-Saharan Africa records first coronavirus death. Read more here.
  
• Both the United States and the United Kingdom have confirmed cases of coronavirus within their jails.
  
• Europe: This year's Eurovision Song Contest has been canceled in the wake of the coronavirus pandemic, organizers confirmed on Wednesday, marking the first time that the much-loved competition has ever been scrapped. Read more here.
  
• Australian airline Qantas and its subsidiary Jetstar will suspend scheduled international flights from late March until at least the end of May due to the coronavirus crisis. In a statement posted on its website Thursday, Qantas Group announced that 60% of its domestic flights would also be cut, and two-thirds of its 30,000 employees would be temporarily stood down. Read the announcement here.
  
• RyanAir, Europe’s biggest low-cost carrier, said it expected “most if not all” flights to be grounded, apart from a small number to maintain connections between the UK and Ireland. Read more here.
  

 
MARCH 17 -

• United States: A plan developed by the federal government to combat the coronavirus reportedly projects the pandemic will last 18 months or more and could feature multiple “waves.” Read more here.
  
• United States: Treasury Secretary Steven Mnuchin raised the possibility with Republican senators that U.S. unemployment could rise to 20% without government intervention because of the impact of the coronavirus. Mnuchin discussed the scenario with the lawmakers on Tuesday as he proposed an economic stimulus of $1 trillion or more. Read more here.
  
• United States: Treasury and IRS to delay tax payment deadline by 90 days. Read more here.
  
• United States: The U.S. military is preparing Naval hospital ships for deployment, and is looking to open its labs to help test civilians for coronavirus. The Pentagon also plans to distribute equipment. Read more here.
  
• United States: White House requests and additional $45.8 billion in emergency funding due to coronavirus. The request comes on top of the $8.3 billion in emergency funding passed by Congress just two weeks ago and underscores just how dramatically financial demands at federal agencies have grown in a matter of days. Read more here.
  
• United States: Schools are likely to be closed for the rest of this school year according to Governor Newsom of California. Ohio's governor has made similar statements. Read more here.
  
• United States: Are Hospitals Near Me Ready for Coronavirus? Here Are Nine Different Scenarios. | There is a tool in the article that allows you to see your area's hospital capacity. See the interactive tool here.
  
• EU: Leaders of European Union countries have agreed to close the EU’s external borders to most people from other countries for 30 days in a new effort to slow the coronavirus pandemic. Movement within European Union member nations will be still be allowed. Read more here.
  
• Spain: Spanish Prime Minister Pedro Sanchez announced a package of measures worth a total 200 billion euros ($219 billion), between loans, credit guarantees, benefits and direct aid, to mitigate the impact of the coronavirus epidemic on the economy. The package represents about 20% of the country’s gross domestic product; 117 billion euros for the package will come from the government, with the rest to come from private companies. Read more here.
  
• Scotland: No new jury trials will take place in Scotland for the foreseeable future due to coronavirus. Read more here.
  
• Bolivia will close its borders to non-residents and suspend all international flights to combat the spread of coronavirus. The measure will remain in place until March 31. Read more here.
  
• Australia declares emergency, warns coronavirus crisis could last six months. Read more here.
  
• Euro 2020 has been postponed by one year until 2021 because of the coronavirus pandemic. Read more here.
  

 
MARCH 16 -

• A Phase 1 clinical trial evaluating an investigational vaccine designed to protect against coronavirus disease 2019 (COVID-19) has begun at Kaiser Permanente Washington Health Research Institute (KPWHRI) in Seattle. Read more here.
  
• The European Union will ban all nonessential travel into the bloc for at least 30 days. Read more here.
  
• France has instituted a lockdown and will deploy 100,000 police to enforce the lockdown and fixed checkpoints will be set up across the country. Under the new measures, soldiers would help transport the sick to hospitals with spare capacity and a military hospital with 30 intensive care beds would be set up in the eastern region of Alsace, where one of the largest infection clusters has broken out. Macron also announced he was postponing the second round of local elections on Sunday. Read more here.
  
• United States: President Trump held a press conference today, where he said that the U.S. may be able to get the new coronavirus outbreak under control by July or August at the earliest. He also said his administration may look at lockdowns for “certain areas” or “hot spots” in the nation, but said he wasn’t considering a full national lockdown. Watch the press conference here and/or read about it here.
  
• United States: The Department of Health and Human Services experienced suspicious cyberactivity Sunday night related to its coronavirus response. The suspicious activity HHS was not a hack but it may have been a distributed denial of service -- or DDOS -- attack. Read more here.
  
• United States: Six Bay Area counties announced “shelter in place” orders for all residents on Monday — the strictest measure of its kind yet in the continental United States — directing everyone to stay inside their homes and away from others as much as possible for the next three weeks. The directive begins at 12:01 a.m. Tuesday and involves San Francisco, Santa Clara, San Mateo, Marin, Contra Costa and Alameda counties — a combined population of more than 6.7 million. Read more here.
  
• United States: New York, New Jersey, and Connecticut institute regional rules that ban gatherings of over 50, and close casinos, gyms, and theaters. Read more here.
  
• United States: The Ohio primary has been postponed. Ohio Gov. Mike DeWine (R) announced late Monday that his administration will order that polls be closed on Tuesday due to a health emergency. Read more here.
  
• United States: Dow Plummets Nearly 3,000 Points as Virus Fears Spread. Read more here.
  
• Canada is closing its borders to noncitizens because of the coronavirus pandemic. U.S. citizens are exempt from the ban “for the moment." Read more here.
  
• Israel is preparing to open four hotels across the country as quarantines sites for confirmed cases of coronavirus, Minister of Defense Naftali Bennett announced Monday night. The hotels will be used to treat people exhibiting mild symptoms of the virus. Read more here.
  
• Finland closes schools, declares state of emergency over coronavirus. Daycare centres are to stay open but parents were asked to keep their kids home if possible. Read more here.
  
• Sudan’s ruling sovereign council closed all airports, ports and land crossings and declared a public health emergency on Monday over fears about the spread of coronavirus. Read more here.
  
• Idris Elba has tested positive for coronavirus along with several other celebrities. See Idris' tweet here.
  
• Amazon will hire 100,000 warehouse and delivery workers in the United States to deal with a surge in online orders, as many consumers have turned to the web to meet their needs during the coronavirus outbreak. Read more here.
  
• The Peace Corps is telling its volunteers around the world that it is suspending all operations globally and evacuating all volunteers in light of the spread of the new coronavirus. Read more here.
  
• United States: The College Board has cancelled the May SATs. Read more here.
  

 
Tracking COVID-19

• Vox is keeping track of COVID-19 infections for each U.S. state here.
  
• John Hopkins University has a live trackemap of the global spread of COVID-19 here.
  
• Today's situation report from the WHO.
  
• The CDC's COVID-19 Situation Summary.
  
• There are tons of travel bans globally right now. CNN has put together a full list here.
  

 
Reputable Sources for Information:

• The CDC's Dedicated Coronavirus Resource,
  
• The WHO's Dedicated Coronavirus Resource,
  
• The University of Chicago School of Medicine's handy FAQ style resource.
  

Prince Rainier III (1923-2005)
Rainier’s mother, Princess Charlotte, was actually illegitimate. Her father Louis II, getting older and with no legitimate children, legitimized her and made her his heir. She never took the throne, and in fact renounced her rights to her son, Rainier, the day before his 21st birthday.
Rainier became the Sovereign Prince of Monaco upon the death of his grandfather in 1949.
During WW2, Rainier served in the Free French Army. During the 40s and 50s he was in a long term relationship with the French film actress Gisele Pascal. Rainier’s sister, Princess Antoinette, wanted her own son to ascend to the throne, and spread rumors that Pascal was infertile. The rumors along with her treatment by the press and public ended their relationship.
After the war Monaco, a country who made its money primarily as a gambling origin, was in crisis as wealthy Europeans found their funds diminished after the war. To restore Monaco’s treasury Rainier decided to promote Monaco as a tax haven, and he personally took control of SBM (the company who owns the Monte Carlo Casino, Opera, and Hostel de Paris) in 1964. Prince Albert still retains a large share of the company and profits from it today.
Marriage:
Everyone knows this one. Rainier married American film star Grace Kelly in 1956.
Their marriage is rumored to have been turbulent. It is said that Grace struggled with adjusting to royal life, regretted ending her film career, and that Rainier had extramarital affairs. Her children have stated that though she was a loving mother, they spent more time with nannies than with their parents.
Grace's dress is iconic, but here you go if you want to revisit some photos from that day.
Rainier smoked up to 60 cigarettes per day, and in the last years of his life his health steadily declined. On March 8th, 2005 he entered the hospital for a lung infection and by the end of the month he was on a ventilator suffering from renal and heart failure. On March 31st he officially announced his son Albert, as regent, and on April 6th he died.
The Constitution
Monaco’s constitution stated that Monaco is a constitutional monarchy ruled by the hereditary princes of the Grimaldi. If the reigning prince were to die without leaving a male heir, Monaco, according to the treaty, would be incorporated into France. In 2002, realizing he had a 43 year old bachelor son, Rainier amended the constitution to allow the crown to pass to his daughters should Albert not marry.
Grace, Princess of Monaco (1929-1982)
Grace was born in Philadelphia to an affluent and influential family. Her father was an Olympian and a Democratic nominee for Mayor of Philadelphia and was appointed by President Roosevelt as National Director of Physical Fitness. Her mother taught physical education at the University of Pennsylvania and coached women’s athletics at Penn.
Her Uncle, George Kelly, was a Pulitzer prize winning dramatist, screenwriter, and director and used his influence to gain Grace admission to the American Academy of Dramatic Arts in New York. Grace became one of the biggest movie stars of her generation.
In 1955 she was sent to the Cannes Film Festival and invited to appear in photos with Prince Rainier. After a year-long courtship, they were married in 1956.
Grace was not allowed to continue her acting career after her marriage. She instead devoted herself to her role as Princess, become heavily involved with the Red Cross of Monaco and the Rainbow Children Coalition.
On September 13, 1982, Kelly was driving back to Monaco after spending time at her country home. During the drive she had a stroke, lost control of her vehicle, and drove off the mountainside. She died a day later.
An article on their relationship
Prince Albert II (b. 1958)
Prince Albert is one of the wealthiest royals in the world with a net worth at more than $1B. He attended Amherst College in Massachusetts, studying political science, economics, music, and English literature, and completed his education with a Bachelor of Arts degree in Political Science. He toured Europe in 1979 as part of the Amherst College Glee Club.
Albert competed in the bobsleigh for five consecutive Winter Olympics on behalf of Monaco, and was their flag bearer at the 1988, 1994, and 1998 Olympics. He is also a judo black belt.
He became Prince of Monaco when his father died in 2005.
Marriage:
Prior to his marriage his status as a bachelor was a hot topic of discussion. He was known to date well-known fashion models and actresses, however at age 53 had never married. It was rumored that Albert was gay, something he expressed great frustration with in the press. In 2006 he attended the opening ceremony of the Torino Olympics with South African swimmer Charlene Wittstock. They were engaged in 2010, and married in 2011.
There are rumors that Charlene tried to flee the country the day before their wedding. It is reported that the future bride, after discovering Albert may have fathered yet another child during their relationship, attempted to flee as many as three times before their wedding, however was always intercepted at the airport. It is also said she attempted to seek refuge at the South African embassy, and that officials in Monaco ended up hiding her passport so she could not leave the country.
Moreover, during their wedding, Charlene openly cried at parts, and Prince Albert was caught on camera begging her to kiss him. Honestly, she looked pretty miserable the whole time. The palace has denied all of these claims.
During their honeymoon, they stayed in separate hotels
Here's everything you ever needed to know about their wedding
Watch it
Prince Albert is passionate about the environment and an avid sportsman. Prince Albert speaks French, English, German, and Italian. He speaks English with basically no accent thanks to his American mother.
Illegitimate Children
In 2005, the day before Prince Rainier died, Albert publicly acknowledged he had fathered a son out of wedlock. In 2006, he confirmed he had also fathered a daughter. These children were barred from the line of inheritance because of a 2002 constitutional amendment requiring an heir’s parents to be married.
Alexandre (b. 2003)
Alexandre’s mother (Nicole Coste) was a flight attendant for Air France and met Prince Albert when he was a passenger on a flight. He asked for her number, the beginning of a years-long affair. The relationship ended at the insistence of Prince Rainier. Albert visited Alexandre and Nicole often, however when he refused to acknowledge Alexandre publicly, Nicole sold an interview and pictures to the media. Albert was in mourning for his father and made no public comment, but later did acknowledge paternity. Alexandre and Nicole live in France at an estate given to them by Albert.
Jazmin (b. 1992)
Jazmin’s mother, Tamara, met Albert while working as a waitress. Albert knew of Jazmin and visited her, however did not acknowledge her publicly until she was in high school to protect her identity. In 2006 the French magazine Voici published photographs of Jazmin and her mother on a visit to Monaco, outing her as Albert’s daughter. She has attended events with Albert and Charlene, and is listed as a sponsor for her father’s royal foundation.
An interview with Jazmin
Princess Charlene (b. 1978)
Born in Zimbabwe, Charlene’s family relocated to South Africa in 1989. She represented South Africa at the 2000 Sydney Olympics, finished fifth in the 4x100 meter relay.
Albert and Charlene met at the Mare Nostrum swimming competition in Monaco in 2000, however were not seen together until 2006.
Charlene converted to Roman Catholicism for her wedding, and has learned French and Monegasque after her move to Monaco. She is an ambassador for the Special Olympics, patron of the South African Red Cross, and is passionate about sport.
In recent news, she completed “the crossing” water bike challenge, a 180 kilometer water bike race for charity.
An interview with Charlene and Albert on the 1st birthday of their twins
Albert and Charlene have 2 children:
Hereditary Prince Jacques *twin* (b. 2014)
Princess Gabriella *twin* (b. 2014)
Gabriella was born 2 minutes before her brother, however because of the constitution her brother will inherit the throne. They are super sweet together and you see them at events often.
Princess Caroline of Hanover (b. 1957)
Caroline is the eldest child of Rainier and Grace Kelly, however because of the constitution her brother, Albert, sits on the throne of Monaco. She served as de facto first lady of Monaco until the marriage of Albert and Charlene.
Until the birth of her niece and nephew she was heir presumptive to the throne, although she had only held that title since 2005 after the change of the constitution to include female heirs.
Caroline received her French baccalaureat in 1974, and received a degree in Philosophy from Sorbonne University. She is fluent in French, English, Spanish, German, and Italian. Her hobbies include horseback riding, swimming, and skiing.
Marriages:

• Marriage 1: Philippe Junot

Married Phillippe, a Parisian banker, in 1978. The couple divorced in 1980 with no children.

• Marriage 2: Stefano Casiraghi

Married Stefano in 1983, the sportsman heir to an Italian industrial fortune. The two had to marry in a civil ceremony rather than a religious ceremony because Caroline, a Catholic, was divorced. Caroline was 3 months pregnant at the time of their wedding.
They have three children:

1. Andrea Casiraghi (1984)

• Married to Tatiana Santo Domingo and has 3 children

1. Charlotte Casiraghi (1986)

• Married to French producer Dimitri Rassam and has two children

1. Pierre Casiraghi (b. 1987)

• Married to Beatrice Borromeo and has 2 children

Note: The Casiraghi’s are all very beautiful and very fashionable but I don’t want to go much into them here because they are so far down the line of succession. They’re fun to follow for their fashion if you have the time to check them out.

• Marriage 3: Prince Ernst August of Hanover

Married Ernst August, a Prince, in 1999. They have one daughter, Princess Alexandra.
Caroline is thus a Princess twice-over, through her family and through her husband. She and Ernst August have been separated since 2009 however are still legally married, thus she retains the title of Princess Caroline of Hanover.
Read about all of her weddings here
See her speaking in English around 12:00 here
Princess Stephanie (b. 1965)
Stephanie was in the vehicle with her mother when Grace died. She suffered a fracture of the neck.
She has studied classical dance and piano, and competed in gymnastics and horse riding. She interned at Christian Dior and debuted as a model in 1984. She has a swimwear and perfume line, and owns cafes and stores in both Monaco and Barcelona. She also has sold more than 2 million copies of her song, Ouragan, and sold 1.5M copies of her album Besoin. She recorded “In the Closet” with Michael Jackson, however is listed as “mystery girl” in the credits.
Marriages/Relationships:

• Marriage 1: Daniel Ducruet

Stephanie married her former body guard, Daniel Ducruet, in 1995. When Rainier learned of their relationship Daniel was not only still his employee, but had a pregnant girlfriend too. Stephanie gave birth to their two children “out of wedlock” because Rainier refused to grant permission for them to marry, however eventually relented. The two divorced a year later after Ducruet was photographed naked with a stripper.
Read more
They have two children:

1. Louis (b. 1992)

• Married Marie Chevallier in 2019

1. Pauline (b. 1994)

​

• Relationship 2: Jean Raymond Gottlieb

Stephanie and Jean never married, however have a child together. He was Rainier’s Head of Security. She did not identify him on the birth certificate and it was not confirmed that he was Camille’s father until she confirmed it herself on her Instagram.
More about Jean
​

• Marriage 3: Franco Knie

Stephanie met elephant trainer (yeah, you read that right) when she presented him with the award for “best animal tamer” at the Monaco Circus Festival in 1997. Franco, a decade older than Stephanie, was married with two children at the time. Franco left his family for Stephanie, moving her and her three children into his circus caravan in Zurich. Marrying in 2001, their relationship lasted 18 months until their divorce.
An interview with Stephanie in English in 1990
Why is he a Prince and not a King?
From vogue:
It goes back deep into the history of Monaco. Monaco has always been a tiny nation, and, for protection, allied itself with (or, at some points, was flat-out annexed by) big powerful countries, with big powerful rulers—aka kingdoms, or, a nation ruled by a king or queen. So Monaco’s rulers styled themselves as prince and princess. That, by definition, made the nation a principality, or one ruled by prince or princess.
Regardless, Albert actually plays a bigger role in the day to day operations of the country than most of his European peers. Legislative power is divided between the Prince who initiates the laws, and the National Council who votes on them. Executive power is retained by the Prince, and he has full judiciary powers.
Jewels
See their tiara collection
I think the Ocean Tiara, gifted to Charlene for her wedding, is particularly interesting. You either love it or you hate it.
The Grimaldi Curse
What do you think?

The best laid PLANs of mice and men often go awry.
​
Welcome back to another effortpost by me generally on the developing arms race in East Asia, this time covering the People's Liberation Army Navy, hereafter referred to as the "PLAN", and its massive growth... and... mostly, well, its massive growth. What that means is mostly covered in other posts about how other countries are responding to it. The why is a bit difficult because, well, China is not well known for open debate, or open anything, really, which will turn up repeatedly.
​

1. What you [might] need to know about South Korea's ludicrous arms buildup
2. We shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be. We shall fight on the beaches.... uh, what do we do after that again?: The Perilous Defensive Position of Taiwan
3. "You've hit another cargo ship? The Problems with the US Navy: Not all of them begin with "Seven" and end with "th Fleet"."
4. Will China's PLAN survive contact with the enemy?
5. Biden's New START and modern nuclear war
6. First And Last Stand Of The Tin Can Navies [ASEAN + Australia and the smaller adversaries China may contend with]
7. Boned: Problems in the US Air [and space!] Force
8. --Unnamed-- effortpost on Japanese military matters, mostly about how weird the JSDF status is
9. --Unnamed--effortpost on Indian military matters, and why they can't focus on China or buy anything that works
10. --Unnamed--effortpost on the rest of the PLA, mostly the air force though
11. --Unnamed--effortpost on the rest of the US Armed Forces, mostly talking about how the marines are changing and the Army's new love affair with INF-busting weapons
12. Conclusion?

​
Glossary:
PLA = People's Liberation Army = the armed forces of the People's Republic of China, or China
PLAN = People's Liberation Army Navy = the naval forces of the PLA
PLANAF = People's Liberation Army Navy Air Force = the air force of the navy of the PLA
Ashm = Anti-ship missile, cruise missile unless specifically described as otherwise--there's only one anti-ship ballistic missile in existence and its efficacy and whether or not it functions is questionable
CIWS = close-in weapons system, like the Phalanx gun or Goalkeeper
VLS = vertical launch system for missiles
AEGIS = Aegis Combat System if described specifically in that context, a US naval warfare system, but we'll usually be talking about "Chinese AEGIS", which is a nomiker used by the Chinese media in particular comparing the Type 346 radar to the AN-SPY family, with which it shares numerous technical characteristics--but how comparable the "Chinese AEGIS" system is to what the US uses is a complete unknown.
SAM = Surface-to-air missile, in this case usually a S-300 derivative
First Island Chain = The islands, stretching from Malaysia, Singapore, Indonesia, the Philippines, Taiwan, and Japan, which keep China inside its littoral seas much as the GIUK [Greenland-Iceland-UK] gap has kept various continental powers out of the Atlantic.
​
​
Some PLAN equipment you might see described--the nomenclature is confusing and a relic of the cultural revolution, and as a result China now has more Types than the British.
Type 003 = China's new conventionally powered supercarriers, currently under construction
Type 002 = China's first truly "operational" carrier
Type 001 = China's first carrier, built on a Soviet hull purchased from Ukraine ostensibly to make a floating casino
Type 055 = Guided-missile cruiser, though generally called a destroyer it's probably more descriptively labeled a cruiser
Type 052D = Guided-missile destroyer using "Chinese AEGIS"
Type 052/051B/052B/052C = the gradual progression of evolving Chinese naval tech, largely built as practice/demo ships like the Type 001. Some of the earlier ones are steam-powered but by the Type 052C you have something almost as advanced as the Type 052D, albeit with turbine problems
Type 054A = the standard modern frigate of the PLAN
Type 053[anything] = old PLAN frigates
Type 096 = China's newest SSBN class, under construction
Type 094 = China's first functional SSBN class, very noisy
Type 092 = China's first "SSBN", believed to have never left port with an actual nuke on board
Type 095 = China's newest SSN class, under construction
Type 093 = China's current SSN class, noisy
Type 091 = China's first SSN class, dumb dumb dumb and is at a 1950s tech level
Type 039[A] = China's new SSK class
Kilo = China's older SSK class, imported from Russia
Sovremenny = China's first capable anti-air destroyers, imported from Russia
​
​

1. The Last Time A Rising Navy Challenged A Dominant Foe

The last time we've seen something like this was in the late 19th century. After the First World War shipbuilding was restricted by the landmark Washington Naval Treaty, one of the first great arms control treaties, and during the Cold War the Soviet Union never really had any hopes of surpassing American naval power. China, however, seems intent on replacing the US as the world's dominant naval power, or at least building a force that can stop the US Navy, even combined with the forces of Japan and other regional allies.
​
The nations in question, of course, in the last naval arms race, were the United Kingdom and a newly-unified Germany. Germany never reached the level of the UK, but seriously threatened it. Previously the UK had maintained a policy of having more ships than the next two largest fleets combined, but this was no longer possible, and the UK legitimately was fearful for its naval supremacy. It didn't last too long in the end--under a decade--and a resumption was foiled by first a world war and then the Washington Naval Treaty. The impact of the arms race, though, was massive. It set Germany and the UK at odds with each other, it resulted in a general buildup of warships pretty much everywhere [South America was, believe it or not, one of the biggest offenders there], established Germany for a time as the world's second naval power, having eclipsed both France and Russia and turning a small coastal defense navy into something that was able to defeat the Royal Navy itself, though never comprehensively enough to change the course of the first world war.
​
China dwells in a much different situation than Germany did at the turn of the last century, so we can only extend the analogy so far--substituting in Japan for the UK, India for Russia, and so on is possible but not, in my view, educational. However, we can see many of the same elements playing in here. China seems intent on replacing the US as a dominant power, or at least as regional hegemon--the ancient tributary system seems to lie fairly heavily on Chinese minds--and in order to do that, it must be able to have some degree of power projection and the capability to deny the US Navy access to areas within the first island chain. It remains to be seen, however, how successful that quest will be. Much as with the dreadnought battleships, I wouldn't be surprised if we never actually do find out if most of the shiny naval toys people have built actually work. But their mere existence shows the mutual hostility developing in the region and demonstrates the size of the Chinese threat.
​
Another lesson learned here is that China, like Germany, may not develop a naval force capable of defeating the US comprehensively, but only partially, and that one of the powers--in this case, China--might be pressured to strike first before the US Navy can close the gap. That ~2030 gap I talked about in my last post is, I think, an especially vulnerable point, because China may look at a degraded, but rejuvenating US Navy, then at their own capable forces, and decide to strike then in Taiwan and the South China Sea, only to back down when the US Navy again eclipses them. Whether or not that will happen, we will see--but I find it a very dangerous and perhaps likely possibility.
​

2. What the PLAN looked like 20 years ago

The PLAN has undergone an absolutely stunning evolution in the past two decades. In the Third Taiwan Strait Crisis the US could intimidate China with a pair of aircraft carrier strike groups and China could do pretty much nothing about it. Now the US is afraid of sending anything more than a destroyer through the strait.
​
Twenty years ago, the PLAN was a bit of a joke. Even Taiwan figured it could hold the seas against the PLAN. It consisted of a few tens of outdated coastal-defense frigates, some Soviet-era diesel-electric subs, and a large number of unsophisticated missile craft. The pride of the Chinese fleet were a handful of destroyers assembled using cobbled-together Western technology--copied French missiles, American gas turbines, the lot. According to American accounts at the time, the instructions for the equipment hadn't even been translated. The most advanced ship in the fleet used steampower. There were nuclear submarines, but of 1950s quality. Of particular note was the fact that the Chinese fleet had no area air defense capabilities--their premier surface-to-air-missile was an unlicensed knockoff of the French Crotale, and couldn't shoot anything outside of visual range, at high altitudes, or really doing anything more sophisticated than trying to kill their ships with low-altitude dumb bombing runs.
​
In the past twenty years, however, the PLAN has, much like the German Navy towards the end of the 19th century, gone from an afterthought to the world's second most powerful force. It began, as modern China's military capabilities almost all began, with the looting of the former Soviet Union for naval technology. While Soviet naval tech was generally lacking, it was much better than anything else China could get its hands on after the arms embargo placed on it in the 1990s by the US and Europe in response to Tienanmen and the end of the Cold War. China bought Soviet diesel submarines, Soviet air-defense destroyers, and Soviet aircraft carriers, which it promptly left lying around [and turned one of them into a theme park]. This was combined with copies of various pieces of Western, mostly European, technology for everything from sonars to surface-to-air missiles. China then began developing its first modern indigenous surface combatants, the Type 052C, but there were still problems. The engines were Ukrainian and had reliability trouble, the gun jammed, there was no VLS.
​
It is really in the last ten years that things have begun to move extremely quickly, and even only in the latter portion of the decade. In 2012 the Type 001 Liaoning entered service, and although it remains more of a training ship than an operational vessel, and is held back by a poor carrier aircraft, the mere fact that China "built" a carrier was a surprise to many. In 2014 the first Type 052D destroyer came online. It had learned the lessons from the Type 052C, and in just the last six years at least ten have entered service, with a class size of about 23 expected. This rapid expansion is what has frightened competing navies the most--in a little over a decade, the PLAN is constructing more destroyers than the British, French, and Australian navies have in service combined. It is also building the Type 055, which has generally been called a "destroyer" despite being more aptly described as a cruiser in line with the Ticonderoga-class. China has also built 30 modern frigates in the past decade, which has also swelled its numbers, along with numerous smaller corvettes, submarines, and so on.
​
This is why the PLAN has become such an object of concern. While it cannot challenge the US Navy yet, at least outside its littoral zones, the decline of the USN and rapid expansion of the PLAN means that it is a serious threat. And the speed at which it has developed has made many fearful. As recently as 2010, the idea of China operating an aircraft carrier or modern destroyers seemed distant, possibly preposterous. Now China speaks openly of having a six-carrier fleet in the 2030s, although, as with many of China's plans to operate full US-replicated tech and doctrine, these may have somewhat caved to realism. China is mighty, but it has already done the easy part--the last part is much harder, in economics and in military matters. Building the software, the institutional knowledge, the hardware to compete with the US Navy will prove difficult.
​

3. What the PLAN looks like now--submarines

Submarines are one of the PLAN's weak spots, particularly nuclear submarines. China is, however, making some fairly rapid advances in this area.
​
Their nuclear submarine program has been considered a bit of a joke for some time. In the late 1950s when all the cool kids great powers were getting nuclear submarines, China decided [or at least Mao did] that China needed nuclear submarines too. About 16 years later, the product of this effort finally emerged as the Type 091 submarine. Based on 1950s technology, with poor radiation shielding and basically nothing done in the name of noise reduction, and not even a teardrop hull, the Type 091 was probably more of a threat to the sailors who were on it than anyone else, except maybe the two Tench-class submarines that Taiwan operates, which use 1940s technology and are the world's longest-serving submarines, though they're mostly used for training nowadays. Even then, my money would be on the Tench despite the upgrades the PLAN has made to the Type 091. There's only so much you can do to put lipstick on a pig.
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China also produced an SSBN, the Type 092, which was probably the only submarine more useless than the Type 091. About the only useful thing it did for the PLAN was that it served as a test platform for SLBM launches. Reports suggest that the Type 092 is the noisiest SSBN ever made, and is thought to have only ever undertaken a single patrol. It stayed at port for so long that it was thought to have sunk in an accident. And the experience turned the PLAN off from building SSBNs for over twenty years, until the Type 094 came online in 2007.
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More recent submarines are growing in capability, though. The Type 094 is not the noisiest SSBN ever made, and may not even be the noisiest in current service--that honor going to the Delta III operated by the Russian Navy, which uses 1970s technology, and, which, according to the US Office of Naval Intelligence, is about as noisy as the Type 094. The Type 093 is also moderately capable--it actually functions and can fire anti-ship missiles. However, the Type 093 is still considered only comparable to the Soviet Victor III class, again using 1970s technology. Future submarines have not yet been seen, but expectations are that China will make another step forward to late 1980s or early 1990s tech levels, producing something on par with the Los Angeles or Akula for the first time.
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China also operates a fairly capable fleet of coastal diesel-electric submarines. While some are quite old--the Type 035--most are pretty average for the global submarine force, a mix of Kilos and domestic AIP designs. The large number of boats in operation and their anti-ship missile capability means that these should be considered a real threat, at least in the littoral waters near to China, but they aren't decisive by any means, especially since China is facing off against such threats as Japan's Soryu class, probably the most advanced diesel-electric sub in existence.
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In conclusion, the PLAN is still pretty weak on the submarine front--weaker here than on anything but its carrier force, but its capabilities are advancing rapidly and should not be underestimated.

4. What the PLAN looks like now--surface combatants

The surface fleet is definitely the most impressive and capable portion of the PLAN, no questions about it. China once had a fleet consisting mostly of coastal frigates and missile boats. As recently as 2000, its fleet had no real area-air-defense destroyers, and no SAMs that could operate outside visual range. Now, though, the PLAN operates tens of advanced guided-missile destroyers, advanced frigates, and still retains a large number of small, stealthy missile boats.
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The major focus of Chinese warships appears to be on anti-air, with anti-surface being a somewhat secondary concern for all but the smallest vessels. This makes sense when you realize that the primary focus is, at least for the moment, on using land-based aircraft to strike against hostile fleet formations using long-range anti-ship missiles, in a very Soviet sort of way--"Backfire raids" using long-range land-based aircraft with anti-ship missiles were one of the US Navy's major concerns during the Cold War, and the very reason for the F-14's existence along with the AIM-54 Phoenix it carried. However, China has been developing anti-surface capabilities as well using ashms and land-attack cruise missiles [generally the same thing, actually]. Since China has finally developed a VLS system that allows it to use the same launcher for multiple missiles, its most recent ships have become more versatile in that role.
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How effective these ships are at that task is, however, a relatively open question. Their radars at least seem to quite sophisticated, using flat-panel AESA, and have been dubbed "Chinese AEGIS" by the highly reliable Chinese domestic media. The basic platform their surface-to-air missiles are based on also seems to be fairly capable--the HQ-9 is an S-300 derivative, a respectable SAM system though, again, how capable it is against opponents in an active electronic warfare environment is questionable, and it has basically no capabilities against stealth aircraft like the F-35 as far as anyone knows. The efficacy of their CIWS, again, is open to question. Really this is true of everything about the modern PLAN, and PLA in general. The PLA is secretive, has not exported most of its hardware, and has developed largely independently of foreign militaries, though it is definitely influenced by them. Now that the PLAN has moved away from simply copying foreign hardware and patching it together, its capabilities are much harder to discern.
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However, they should be taken as a very real threat, and not written off. My guess would be that their warships are about as capable as most of their non-American counterparts, save those equipped with AEGIS, but that's all my guess is---a guess.

5. What the PLAN looks like now--carriers

The PLAN currently has two carriers in service, and two more known to be under construction, and most suspect that it will build several more. However, at the moment, the PLAN's carrier force is largely a paper tiger, designed around training. The first carrier, the Type 001, basically was a "how do you build a carrier" kit bought from Russia, possibly by accident--the "fully functional" Minsk ended up as a theme park, believe it or not. The hull was purchased from Ukraine and then completed in China years later. It is also believed that the PLAN may have learned some things about aircraft carriers from the HMAS Melbourne, which was sold to a Chinese firm for scrapping--rumor has it the PLAN had no clue this had happened and then had a field day looking at all the stuff that hadn't been taken out. This was back in the old days when nobody could imagine that China would have an aircraft carrier. The Type 002, however, is built from scratch, but isn't particularly capable especially as it's a ski-jump carrier, leaving the Type 003 the first carrier which will prove actually useful.
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The main thing holding China's carrier fleet back, though, is a lack of a suitable aircraft. Originally China was considering purchasing Su-33s from Russia, hardly a good carrier-based aircraft but functional, but after Russia discovered that China had been mucking about building a Su-27 derivative without asking the deal fell through [China tells a different story, saying that Russia demanded exorbitant amounts to reopen production which it was unwilling to pay for a nearly obsolete aircraft]. As a result China operates the J-15 as its naval fighter, with... less than stellar results. It's extremely heavy, and, if it takes off from the carrier, has minimal range if carrying anything at all--it can't take more than two short range air to air missiles into the sky to fight enemy aircraft. However, the J-15 isn't really intended for combat service--it's intended to teach China how to run carriers, and it seems to work well enough for that task, aside from the multiple fatal crashes. There is, however, thought to be a new carrier fighter in the pipeline--most say the J-31/FC-31, which has reduced RCS and a number of carrier-unique features, is being pitched as a carrier-based aircraft and will serve as China's carrier fighter in the future. China also lacks any fixed wing carrier-based airborne early warning, which could prove troublesome--a lack of AEW means that its view is limited by the horizon--and has no resupply aircraft like the C-2 Greyhound. As a result, for the moment at least, China lacks an effective carrier force, but it is likely to continue developing rapidly in the next decade and become a fairly substantial threat. Remember that as recently as 2010, a Chinese aircraft carrier seemed preposterous to many people, and now they have two.

6. Some attention to land-based aircraft

Land-based aircraft as a naval weapon are not generally used by the US, which has never had a reason to develop them as a doctrinal focus. Sure, you could potentially envision them as being used, and there even were situations where they were utilized, but it just wasn't generally a priority or how things were done. For China, though, taking influence from the Soviets, and lying on littoral seas with hostile powers in the First Island Chain, land-based aircraft and missiles are a key part of doctrine. Although this is often viewed as a new thing, called A2/AD [anti access/area denial], it's really the result of a long historical evolution of naval power, probably most refined by the Soviet Union. As a result, land-based naval aviation plays an important role, firing anti-ship missiles at standoff distances at enemy vessels, and shore-based launchers of anti-ship missiles are also an important weapon. The combination of these systems means that venturing within China's littoral seas is a dangerous proposition during war, and some waters, like those of the Taiwan Strait, are effectively considered closed at this point in the event of hostilities breaking out. For this reason air superiority is also important in this sort of naval warfare, as if either side gains air superiority it can pummel its opponents with air-launched anti-ship missiles. China's capabilities in this area are sophisticated and should not be underestimated, but they are unlikely to go through a rapid period of growth like the PLAN's fleet.
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And a brief note dedicated entirely to the DF-21D "Carrier killer" that the PLA likes to show off. It's a pretty impressive capability, on paper, using a ballistic missile to hit a carrier. The CEP [circular error probable] means that it could even happen, presuming that an aircraft carrier was good enough to sit in one place, not moving, long enough to be detected by China. Aircraft carriers look big, but the seas are huge, and they're surprisingly hard to find. They also move quite fast, in excess of of 35mph/55kph, and thus by the time the ballistic missile has launched it might well be out of range given the fact that ballistic missiles are not particularly known for their maneuverability in terminal stages, at least not in the realm of miles. The DF-21D is not a particular threat to the modern aircraft carrier. It could potentially be one if it evolves into a hypersonic boost-glide vehicle, but that's a whole additional can of worms, that I might address a different day.

7. The PLAN's plans for the future--what will it look like in 2030?

Unfortunately the PLAN is not exactly the most open of navies, as I've repeatedly mentioned. There are no public debates over acquisitions programs, no big fleet shape plans, relatively little detail.
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However, a few things are fairly sure bets or publicly announced.
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China has repeatedly announced plans to build a six-carrier force, including the Type 001 and Type 002, but also a pair of Type 003 [already under construction] conventionally powered supercarriers and a pair of Type 004 nuclear powered supercarriers. However, it seems that the Type 004 is currently on hold. Why, exactly, is unclear, but it seems to be technical difficulties, which are not particularly surprising given that China's experience with nuclear maritime propulsion seem to be rather limited and have had poor results in their submarine fleet. The costs were also expected to be too high--China does not have an unlimited quantity of money, despite what it may flaunt, and nuclear carriers are expensive to develop especially given that China has not built a nuclear-powered surface ship before.
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A new carrier-based fighter is almost certainly in the cards because the J-15 is pretty much useless. The FC-31 seems by far the most likely candidate but it could be another aircraft we haven't seen yet. The addition of this aircraft will greatly improve the PLAN's capabilities.
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China also has two Type 075 amphibious assault ships/LHDs under construction, and I would expect this class to be much more prolific. These ships are much more affordable than the full carriers, and focus on areas in which China is particularly concerned--amphibious assaults, say, on islands in the South China Sea or on Taiwan, and anti-submarine warfare, which is of particular importance given that submarines cannot be easily halted with land-based anti-ship missiles and air-launched cruise missiles provided for in their area denial doctrine--submarines are one of the few things that can slip through that net.
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The surface combatant fleet is likely to continue growing, but I am not sure if it will swell much beyond the ~23 Type 052D ships planned and the 8 Type 055s. We're likely to see the retirement of the classes preceding the Type 052C destroyer and the Type 054 frigate, and they may be offloaded to Bangladesh, Myanmar, or Pakistan--there is substantial precedent here, and it seems that China is interested in expanding the naval capabilities of its partners around India.
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The submarine fleet is likely to see rapid expansion if the PLAN is satisfied with the Type 095 and Type 096 classes, and we're likely to see more diesel-electric subs built as well. Submarines are generally quite good at fighting submarines and conducting area-denial missions, and the large and capable subsurface forces of Japan, Korea, and the United States means that this has to be an area the PLAN invests more in--and the fact that several Southeast Asian nations are also looking at acquiring submarines makes the issue more pressing.

8. Conclusion

China has in the past decade gone from a third-rate navy to perhaps the greatest threat the US Navy has faced since the Second World War. This has significant geopolitical implications, and has resulted in neighbors scrambling to overhaul their naval forces. The growth of the PLAN means that the US can no longer easily defend Taiwan or the South China Sea, or any of China's littoral waters. This, more than anything else, is what has everyone scrambling in the US talking about "great-power competition" because denying access to the US Navy and working on power projection, an inherently naval thing, is essentially a clear sign that China is looking to directly compete with the United States. Underestimate the PLAN at your own peril.
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I hope to have more detail and citations in future posts, but unfortunately the PLAN is very secretive [yes, I've said that fifty times already] and this is a pretty big topic to discuss without going into details about all sorts of naval tidbits. Thanks for reading the fourth post in what I hope will be a fairly substantial series, probably around ~12 posts.
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9. Citations

James Holmes, "The Danger Zone In Naval Arms Races"
USNI, Report to Congress on Chinese Naval Modernization
Hans Kristensen, China's Noisy Nuclear Submarines
Eric Wertheim, China's Type 052D Destroyer is a potent adversary
Robert Farley, Let's Talk About The Chinese Navy's Type 055 Destroyer
Ryan Pickrell, Chinese fighter jet holding China back as it builds carrier fleet
Look, much more here is based on loose speculation, more unreliable sources, and stuff I've picked up over the years, because public info is limited. So take everything I say with a grain of salt, but understand that it's the best information I know of.

Hello, you may know me from DD posts about IVZ and 3DP. I'm still heavily in these. But today I bring you SBW.
Ok for real, this might be the laziest DD you've read because it was copy pasted direct from hotcopper. But it will also be the best DD you've read (no offence to u/bigjimbeef recent DD on this but he's always drunk and while his DD did get me interested in this, I think maybe some people didn't take his post seriously because the post read like he had a beer in one hand and his dick in the other).
But I've been thinking lately... wouldn't it be nice if I could, for once, jump on a stock, before it rockets? Like... Every stock I've been in so far has holders who are already 10 bagging. How do they find these stocks and how can I become one of them?
Well, here is your chance. Full disclosure, I'm in at 26.5c, closing price today is 24.5c. It IPOd at 35c so we are still at bargain prices. No rocket yet. If you can think of a reason not to buy, please say so, before I take a larger position tmw morning, as I am trying to keep myself from getting overly keen on yet another stock but so far I can't find a good reason to put money anywhere else.
Copy pasta below:
I thought it was about time that I made the “Ultimate Guide to SBW” and consolidated months of research and analysis into one comprehensive post. Then we can add bits to it from there as more positive news develops.
Let us start with capital structure.
Capital Structure and Why This Is Important!
There are currently 139 million shares on issue, sitting at a price of 32 cents.
This gives a Market Capitalization of approximately ~45 million AUD.
Keep this in mind when we discuss partners and peers later - it’s arguably a more important metric than share price.
The Top 20 shareholders of SBW (which includes key management as the Top 2 holders) have about 90% of the stock on issue. The interests of management are well-aligned with shareholders.
What does this mean in plain English? It means management are extremely incentivized to perform, and are not just idly sitting by collecting an easy paycheck like so many other ASX companies. They have as much at stake as you do! Probably more.
The Core Business
The core business is a profitable operation which has been selling weighing systems to both retail and healthcare sectors – with reliable recurring revenue from customers including, but not limited to, household names like Toshiba and Fujitsu.
SBW have a combination of weighing + artificial intelligence + advanced mathematics which cannot be easily duplicated. The company was first founded in 1971 and was one of the first to shift from mechanical to digital weighing and ultra-thin IoT load sensors.
If you are interested in reading up on some of their patents, please see this link:
https://patents.justia.com/search?q=Shekel scales
I found 11 separate patents here, which are probably not an exhaustive list, but ranging from weighing vehicles in motion, to load cell devices (this is the flagship technology), point of sale apparatus and infant weight systems (for their medical customers)
SBW's three main technology pillars, including patented ultra-thin high precision load sensors, can distinguish between Coke, Fanta & Pepsi - even if they are all in 1.5 litre bottles!
The Hitachi Project (Hitachi’s Market Cap = roughly ~33 billion USD at time of writing, SBW = ~45 million AUD)
http://hlds.co.jp/product-eng/1079
[Translated from Japanese] Hitachi-LG Data Storage. Inc. exhibited in “NRF 2020 Retail’s Big Show” which took place at Jacob K. Javits Convention Center in New York from 1/12-1/14/2020, where Unmanned Store solution using 3D LiDAR(TOF) was jointly exhibited with Hitachi America, Hitachi Vantara, and Shekel Brainweigh (Israel).
Some quotes I found from Hitachi themselves
“Micro-markets are the fastest growing segment of convenience shopping. We see them exploding in high traffic areas, such as workplaces, campuses, train stations and airports,” said Hideki Hayashi, Sales and Marketing Manager, Hitachi EU Ltd.
“Deploying the joint Shekel-Hitachi solution enables retailers and micro-market operators to provide the 24/7 frictionless shopping experience consumers demand without sacrificing accuracy, performance or profitability.”
“As the manager responsible for LiDAR products in EMEA markets, I consider the R&D and commercial collaboration with Shekel Brainweigh to be the perfect partnership as we both bring our respective capabilities to develop a seamless consumer shopping experience. We are extremely pleased to collaborate with Shekel Brainweigh, which we believe is the best digital weighing technology developer globally."
“The collaboration builds on our expertise in optical motion sensors, together with Shekel’s advanced Product Aware Technology, and further strengthens our commitment to overcome the challenges, and address the significant opportunities, in global retail store automation.”
https://www.youtube.com/watch?v=P-uxk2Ycoqw
The Open Retail Initiative
https://www.lfedge.org/2020/02/13/n...ensor-fusion-for-intelligent-loss-prevention/
For the one-year anniversary of ORI, six initiative members Edgify, Flooid, Shekel and LF Edge members HP, IOTech and Intel inspired by the initiative, worked together on a demo for the Intel booth that showcased the value of Real Time Sensor Fusion for a loss prevention use case at self-checkout. The retail environment has become incredibly complex. The latest technologies enable data-driven experiences and unlock business value like never before, yet there is still a lack of interoperability making it difficult for retailers to deploy integrated solutions with speed and ease. The demo illustrates how integration roadblocks can be a thing of the past.
The demo pulls together real time data through the EdgeX middleware from different common systems including POS real-time transaction log, CV-based object detection, scale solution, and RFID, and data fusion—all in a single pane of glass.
Here are some PowerPoint slides of IBM, Intel & Hewlett-Packard talking about the joint solution
https://wiki.edgexfoundry.org/downl...amp;modificationDate=1579904283000&api=v2
The Fast Track Project
https://www.edgify.ai/retail/
Reduce time at till and selection at self-checkout by up to 98%. Computer vision-based product recognition, that continuously learns directly on the till, so the accuracy of the detection always increases.
Friction-less stores are great in theory but extremely complicated to scale in practice. Our edge training solution makes autonomous stores scalable, by having all the AI train directly on the camera. No infrastructure costs and no added complications.
Reduce incorrect selections by up to 90%. Either intentional or unintentional, use computer vision that is trained directly on the SCO itself to reduce loss by more than half!
No barcodes, no packaging, no worries. Simple USB cameras can detect the produce at close to 100% accuracy. Use as a decision support for cashiers, or to avoid consumers having to go through long and confusing menus.
https://www.edgify.ai/wp-content/uploads/2019/08/Retail_Intro.pdf
https://twitter.com/Edgify_AI/status/1277859718413930505
https://twitter.com/Edgify_AI/status/1230534216133332997
Shekel’s Visual Recognition Platform embedded with Edgify’s machine-learning training framework is the world’s first cloudless software that automatically recognises products, including fresh produce, at a retail self-checkout.
This ~45 million AUD Market Cap company allows retailers to potentially bypass expensive cloud services from Microsoft, Google and Amazon.
Sending data to the cloud is a very costly process with the Google Cloud Platform charging 1,000 stores more than US$7.2 million in cloud computing power per annum.
https://www.youtube.com/watch?v=FrpZ56IdFtg
https://www.youtube.com/watch?v=lpqwqQ1tJ4A
You can see the Shekel system 35 seconds in.
Patnership with Madix (2nd Largest Retail Shelves Manufacturer in NA)
https://www.bloomberg.com/press-rel...ade-product-aware-cabinets-to-retail-industry
NEW YORK -- January 13, 2020
Madix Inc., the second largest retail shelves manufacturer in North America, and Shekel Brainweigh Ltd. (ASX: SBW), the leader in advanced weighing technology, today announced the availability of ready-made Product Aware shelves and solutions for the retail industry.
“By seamlessly integrating Product Aware shelves into our hardware, our customers are armed with accessible data giving them reliable inventory visibility and assisting them in addressing over-stock and out-of-stock problems, as well as better control over shrinkage” said Steve Kramer, VP Sales, Madix.
“For the retail industry, this is a defined competitive edge that promotes the opportunity to increase profitability.”
Conclusion
So, remember - the core scales business is what drives the revenue we see today, but the innovation division is where the real potential resides. That will take a few more months/years to play out. I think most people are buying for the fully autonomous frictionless retail technology which comes with a huge addressable market. That’s still being undervalued in my humble opinion.
Considering there are quite a few ASX-listed tech companies with no revenue and over 100 million market cap (some even @ 1 billion market cap right now…
I don’t see why SBW couldn’t move past ~45m market cap in the near future.
Now if you read all this - links included- I commend you for your diligence. It should be obvious now that the Capsule (in partnership with Hitachi) is the “crown jewel” or “holy grail” of retail disruption technology plays (look at the success of Amazon GO for example).
So you are probably thinking: "This sounds great @verce but it’s all just aspirational and hypothetical. When will it be put into operation?" Well I’m glad you asked. The answer might surprise you. And it may be sooner than you think.
The SBW Half Year Report from 31 August 2020 had a little snippet that I think a lot of people missed. Specifically, the following text:
“Flagship micro-market project Capsule is in an advanced stage of pilot in Europe, and expected to be open to the public for trial in the second half of 2020.”
Now you are probably wondering: "That’s great but what if it’s just some obscure insignificant corner store somewhere?" Again, the answer may surprise you, and requires a little digging.
Enter Groupe Casino. A historic player in French retailing since 1898, the Casino Group is one of the world leaders in food retailing with more than 12,200 stores worldwide, located in France, Latin America and the Indian Ocean and a turnover of 37.8 billion euro.
In their Annual Report this year, they mentioned an exciting new disruptive project they were working on with a relatively obscure company.
https://www.groupe-casino.fwp-content/uploads/2020/06/RapportActivite_Casino_2019_EN.pdf
And we have some commentary from SBW featured on Page 42-43 of their Annual Report plugging "the first fully autonomous store in Europe". I'll leave it to readers to determine the significance of being mentioned in the Annual Report of a leading mass-market retail group with billions of Euro in revenue.
The same group who claim to be the source of many innovations such as the first distributor's brand in 1901, the first self-service store in 1948 or even the display of a sell-by date on consumer products in 1959. They are always pushing the boundaries of innovation, and it's an exciting partner to have.
It’s also worth keeping in mind that issuing shares are not the only mechanism by which to raise money. And that a placement at a premium to a sophisticated cornerstone investor can yield great results. Kind of like what happened with 3DP and IHR.
If I was them, I’d be asking Hitachi to chip in.
SBW also have the luxury of generating enough revenue (we are talking USD millions) in 2H20 from the core scales division, that a capital raising may not actually be necessary at this point in time. So they can wait for a better outcome.
Source: “Post 30 June 2020, the business has seen a resurgence of orders for Shekel’s products, resulting in July 2020 sales exceeding July 2019 sales by approximately 18%.”
The final thing I would like to add (if you have in fact read my other two posts which are worth reading) is coming to an appropriate valuation. This is the tricky part, especially with microcap stocks which are valued on their future potential.
We do know that there are medium to high barriers to entry, and that SBW have accumulated a competitive edge with their technology iterated over several decades, with certain patents in place.
We also know that the opportunity is global in scope with a huge total addressable market (TAM) - and that traditional retail is ripe for disruption.
Remember when there were more human checkout lanes at supermarkets than self-checkout? Now it's the other way around. We are even starting to see self-checkout in Bunnings. The trend for autonomous and friction-less shopping - what some term "Grab & Go" - was inevitable. And coronavirus has only accelerated this trend.
https://www.ibtimes.com/5-tech-tren...-end-year-result-coronavirus-pandemic-3011819
5 Tech Trends Expected To Shape Retail Through The End Of The Year As Result Of The Coronavirus Pandemic
“Retailers and brands will need to collaborate more than ever with technology startups to futureproof their businesses and be better equipped to meet fast-changing consumer demand and behavior,” Coresight said.
Coresight reported the pandemic has piqued consumer interest in cashierless models.
Technology firm Shekel Brainweigh said 87% of respondents to its global consumer survey indicated they would choose stores with self-checkout over those with only cashier lines.
So if you ask me, when you consider all the different technology projects SBW are working on - most of which we now know are "close to commercialisation*" - is 45m AUD market cap really fair value for something that has the potential to roll out globally? I personally think it is still undervalued, but the market will eventually decide one way or the other.
Even at 70 cents per share, the implied market cap with only 139 million shares on issue is about ~97 million AUD. Which is still less than 100m. And still quite low when you compare SBW's proven technology and revenue to a lot of unproven technology companies with no real customers whatsoever. And extremely low when you compare SBW's market cap to their collaborative partner Hitachi (ranked 38th in the 2012 Fortune Global 500).
Even at 32 cents as it currently stands, we are still below the IPO price when SBW first listed at 35 cents per share. How does that make any sense?