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Should you buy Apple stock or has the company run out of growth opportunities? What is my price prediction for Apple in the next years? Read until the end as I reveal my price target for Apple and also what I think will happen in the next couple of days, weeks & months!
~ Warning! Very Very Long Post~
Hello everyone! So, let’s go over some of the latest news on Apple before moving on to some fundamental and technical analysis, predictions and my price target for the stock in the next years.
So, let’s start with the news that Apple will cut the App Store commission in half for small app developers starting in the next days, this will affect developers who earn less than $1M annually from the App Store Sales. This is likely to lead to a small decline in commission revenues for Apple as around 98% of the app developers will qualify for this tax reduction from 30% to 15%, but all these small developers only contribute to about 5% of the estimated $50B in annual revenues from the App Store, so that would be only a $1.25B loss for the company, that is less than half a % of the company’s total net sales in the last fiscal year.
Also, these changes may lead to a potential long-term revenue boost, as it is likely this will lead to an increasing creation of apps which will generate more commissions in return.
Alongside this we also saw the company releasing the new MacBook’s with their first in-house chip, which promises faster video and imaging processing times, with both CPU and GPU performance up to 2 times faster than the latest PC laptop chip using just a fraction of the power consumption, with both of the macbooks promising big improvements in battery life. Apple is also expected to roll out even more in-house chips in future products, as they have started the 2-year breakup with Intel chips.
We also saw Morgan Stanley upgrading their base case to $191 at the end of November, as they have cited record lead times, supply chain forecasts and carriers demand as they expect that the company will sell around 270M iPhone in fiscal year 2021, that’s 50M more than the consensus and almost 30M more than the previous estimate of Morgan Stanley, with an average selling price of 842$, 9% more than the base case, as people tend to chose the more expensive and high tech versions of the lineup in this new 5G cycle.
The 5G super-cycle, which I believe is on the way, and will continue in the next years, as 5G become more available worldwide, could still be the biggest thing coming right away for the company with 5G smartphones expected to surpass 4G sales by 2024, with the average sale price of the 5G phones also coming down, helping them become more popular. This will also be helped by the recent entry to the Indian market, as India will probably become the world biggest country in the next decade, this could be a huge opportunity for Apple to start and take away market-share from their competitors like Samsung and Xiaomi which have the biggest market shares right now.
They also released an update iPad Pro and an all-new iPad Air in September which will also boost sales in this work-from-home environment that will keep the demand very high for this kind of products, just like the Macs. Alongside the increasing demand from the Wearables, Home & Accessories that include Air Pods, Apple TV, Apple Watch, and many more products.
But the biggest reasons I believe Apple is poised for continued growth, is primarily due to its services business, as they start to offer more and more services like the Apple ONE BUNDLE, which include up to 6 services from (Apple Music, Apple TV+, Apple Arcade, Apple News+, the new Apple Fitness+ and the iCloud service) for a pretty reasonable price in my opinion starting from 15$ up to 30$/month, this could be a great option for families and even individuals who use their services a lot.
The latest services, Fitness+ just launched in the past days, and is a direct competitor to the likes of Peloton, as the service is available on the iPhone, iPad or even Apple TV. This also makes consumers buy the Apple Watch which syncs to the other devices to show you different information. The Fitness+ app just on its own is 8$/month or 80$/year which is less expensive than Peloton subscription which charges 13$ or even traditional gyms like Planet Fitness at 10$/month.
I think this will be the fastest growing sector for the company, as this aligns with the new macro trends, as the world is moving more and more to a digital approach to almost everything as consumer preferences, with more & more younger people reaching the point in life when they use these services start to align to this increasing digital approach.
We also shouldn’t forget the Apple Card & Apple Pay service among many others which also seem to gain from the move to digital & contactless payments, as this has been accelerated due to the current situation in the past year.
And one last piece of news, and the most recent one, is that Apple may have fast-tracked the Titan project. The Titan project is targeting a 2024 or 2025 push to develop an electric vehicle with advanced battery technologies, that will deliver significant increases in range at much lower costs than the current technologies while also offering self-driving capabilities.
It’s reported they will not use the same technology as Tesla Full-Self-Driving feature, but will use LIDAR sensors, similar to those that we can find in the latest iPhone 12 PRO.
I think Apple can go 2 ways with this project, they can either use the huge amount of cash the company has to buy another car-maker like Ford, GM or any other car manufacturer expect Tesla and Toyota which do have a big market cap, so that they can fast-track the potential manufacturing of cars, or they can enter into a partnership with big companies like Tesla, Volkswagen or any other car marker to either produce cars or license their technology to this other car-makers which would ultimately and probably have higher margin-returns than the effective manufacturing of cars. Apple’s current overall gross margins stand at 38% vs the 15% average of the world top 10 automakers by market cap, which is significantly lower.
But this Apple Car thing is so far out, and there are so many unknowns, I will not try to predict anything related to this until there is more clarity on the subject.
And last, before moving on to some predictions, here are some of the highlights that we heard from the latest investors conference meeting, as the CEO, Tim Cook expressed optimism ahead with the launch of many new products and services, especially the Home Pod Mini and the new 5G iPhones, as these new iPhones include new LIDAR scanners that greatly improve the camera capabilities, as the iPhone as seen very positive reviews. We also saw the Senior VP and CFO, Luca Maestri give us great outlook for the company as they expect the installed devices base to continue to growth despite already being at an all-time high as they have over 585M paid subscriptions on their platforms and expect this to surpass 600M by the end of 2020.
I also researched and found what products we can see in the near future, with the first half of 2021 bringing new iMacs, the AirPods3 and the iPad Pro, while in the FALL event we will probably get the new iPhone 13 alongside the iPhone SE PLUS and the Watch Series 7 with more products coming later in 2021 or that don’t have an estimated release date like the Air Pods Pro, the Air Tags and the iPad Mini 6.
So, before even starting, you should know that I am bull on Apple but I am willing to hear other opinions so don’t be afraid to leave a comment down below.
I have made some predictions based on the growth rate of the company, the latest plans announced by them and used some estimates. So, keep in mind this are only projections and are calculated by myself, this is not an investment advice and you should do your own research.
This are my 2025 projections for Apple, let’s take a closer look at them, each on their own.
So, in term of revenues, Apple has 5 big sources of income, which saw an overall increase of 6% despite lagging sales in the iPhone. The biggest revenue is by far the iPhone right now with over $137B in revenue in the fiscal year ending in September. I expect to see the iPhone sales increasing in the next years, especially in 2021, with the new 5G iPhone creating a super-cycle for the company, as most iPhone users, including myself here, as I will upgrade from my iPhone X, will switch to this new product. The iPhone sales have decreased in the last couple of years by 14% and 3% as a result of the product not having big improvements, as well as iPhone usually starting to last longer than previous models, so I expect to see a 12% increase in sales next year and a gradual decrease in the growth of sales as more people upgrade, ending with just a 5% growth in iPhone sales in 2025.
The next revenues stream is from the Mac, which has seen an increase in the past 2years, with revenues topping $28B this year after the huge demand from the work from home consumers. I expect this trend to continue as they plan to continue to launch better products and I can see the company having a similar growth next year before starting to decline slightly until 2025, also ending with a 5% growth.
The iPad is currently the smallest revenue stream for Apple but has also seen an increase in demand in the past 2 years with a 13% average increase in revenues. I also expect the iPad to continue to grow in the next couple of years, especially with the learn-from-home environment for kids, and even after this period ends, the transformation for learning will implicate more digital usage. I expect the iPad to see some similar growth to the Macs, especially with the latest generation also bringing a new iPad air to the market.
The 4th revenue stream and the fastest growing in the past 2 years, with an average growth of 33% are the wearables, home & accessories revenues. This have topped $30B this year, as Apple has also just launched the Apple Watch series 6 and also feature other great products like Apple TV, the Air Pods the Home Pod and the Home Pod mini alongside other third-party accessories.
I gave this revenue stream a growth of 20% starting next year with a gradual decrease to around 8% by 2025, as I believe this will become more & more popular as they start to offer more vertical integration.
And last, but by no means least, the revenue stream that I expect to grow the most and the fastest is the revenue from the services that Apple offers. This includes revenues from Apple Care, Advertising, Cloud Services, Payment Services like Apple Card & Apple Pay and of course the digital content which includes fees from the App Store alongside subscription-based income including the new Apple One Bundle and Apple Fitness+ alongside the already know Apple Arcade, Apple Music, Apple News+, Apple TV+ and hopefully I don’t forget any others.
So, I expect this to become the clear 2nd biggest revenue stream for Apple by 2025, as I expect this to grow more than 20% next year, mainly due to the Apple One Bundle and Apple Fitness+ followed up by a slightly decreasing growth, ending with a 10% increase in revenues in 2025.
I think this are fairly conservative base case scenarios for the revenues, as I expect them to continue to increase the other revenue streams and not have such a large percentage of the revenues coming from the iPhone sales as you can see in this chart.
In terms of expenses, I pretty much kept the same margins as in previous years, with a 68% expense ratio on product sales [ iPhone / iPad / Mac / WHA ] and 35% expense ratio on SERVICES, as this are way more lucrative.
In the past 3 years, the products gross margin was 32.7%, so I actually imply bigger expenses for the manufacturing and sales of products, as this is mostly impacted by the company’s supplier’s ability to make up for and demand, while for the services revenue, the gross margins for the last 3 years has been 63.5% on average, but I expect this to be more in-line with the 66% margin in this past year. So, if services manage to grow to about half the revenues from the iPhone, this will effectively double the gross revenues, as every buck gained in the service revenues account for 2$ in the product sales.
So, I expect the total revenues for Apple to increase from $274B in 2020 to over $440B by 2025, increasing by approximately 10%/year, while I will keep the expense ratio pretty much in-line and have them increasing by 11%/year, this would bring the total gross income for Apple to $177B, increasing mainly due to the services revenues as I said earlier. This growth is just above the 4year average, and below the 2018 levels, which we might see again with this 5G super-cycle and explosive growth in the services revenue.
I also think the company will continue to invest in both Capital Expenditure and Operating expenses.
I think the operating expenses will remain pretty much in line with the previous years, as this number has increased by 1% annually both in R&D and SG&A. So, I will keep the exact percentages from previous years, as I expect the revenue to increase, thus I don’t see a big increase percentage wise. This would account for over $60B in operating expenses by 2025 and over $11B in Capital Expenditures by 2025, as I expect this to increase, mainly due to the possible EV developments or investments in self-driving capabilities alongside other manufacturing capabilities. You can see that the Capex spending has been decreasing in the past years with just over $8.8B in payments for business acquisitions and the other traditional Capex spending. Some people may use the cash generated by investing activities as Capex, but that is more unreliable. I also can see the Capex going back up, so I wanted to be safe and implied a 10% growth.
This money would account for over $73B in expenses and would bring the profit for the company to almost $104B before interest and taxes.
Moving on, let’s see what interest income and expenses the company has had in the past few years. We can see a decrease in interest expense in the past few years as the company has been paying off debt, but they have also been generating less money in this department, with an overall decrease in this department of more than 50% in the past year, way less than the amount from 2018. So, for safety reasons, I used a 10% decline in both income and expenses related to interest, while increasing the other losses by 10%/year.
This would bring the company pre-tax income to just over $104B in 2025.
Let’s move on to taxes. I know the Federal income tax rate is 21% for the company, but the actual effective tax rate for the company was lower than 15% in the past year, mainly due to lower tax-rates on foreign earnings alongside tax-benefits and tax-settlements. The average effective tax rate has been just over 16% in the past 3 years, but with more and more of the revenues coming from outside the US, I think it’s safe to say that the company will have around a 15% effective tax rate by 2025, this obviously if nothing major changes in tax policy around the world.
So, Apple would have $88.6B in income after tax by 2025 and with the current outstanding shares standing at just under 17B, so I don’t even account for the company probably continuing to do share buybacks, this would mean a $5.22 future earnings/share. And with today’s price for Apple just around 136$, that would mean to company is trading at just over 26 times forward price to earnings.
I don’t think Apple will ever trade at a discount again, with the current PE standing at over 40, I believe this will eventually go down, probably to around 35, despite the increase in services revenue, which is highly valued by investors. I think we can see Apple trade somewhere near 35 times P/E in 2025, especially if something big happens with the EV project, this could be even higher, just look at Tesla which trades at insane P/E. Of course, we also have to take into consideration the dividends that will be received from owning the stock, as Apple has started to pay dividends almost a decade ago and has 9 years of dividend growth, with a 10% annual rate of growth in the past 5 years. Here is the dividend growth history for the company, as I also went conservative on this estimate and implied a 7% growth for the next 2 years, 6% for 2023 and 2024 and just 5% in 2025.
So here are my 3 price targets for the company, including dividends but not reinvested. My bear case scenario is that Apple will trade at almost 165$ which implies a return of over 21% by 2025, while my base case scenario would see Apple trading at 195$ with a return of capital of 43%. I will also make the bull case for Apple trading at 225$ by 2025 with dividends included, which would imply just over 65% in gains by then.
I think this is possible as Apple has also continued to buy back shares of the company on a constant basis, as they continue to an impressive campaign with over $72B worth of common stock repurchased in 2020. They continue to buy back shares at a very fast pace, having repurchased over 1.3B shares in 2019 and 2018, while also issuing less stock every year.
So here is the full spreadsheet that I have projected for Apple by 2025 and the breakdown of everything i estimated [ 1 / 2 ] , if you do have another opinion or a suggestion please leave a comment down below, I think I have been conservative in most of my projections, but feel free to give your opinion.
Keep in mind, these targets might sound ridiculous, but just look at the growth Apple has had in the last 5years. The company has increased in value by more 400% in just the past 5years and is over 100.000% up since it started trading. So yes, the valuation is mad right now for the company. So, are you willing to bet against Apple?
The company also has pristine financials, with more than $65B in total assets compared to total liabilities, and more than $38B in cash and cash equivalents.
So, what do I expect in the next couple of days, weeks and months for Apple?
Let’s look at this CHART, so starting with the stock split, Apple saw a correction within the September stock market pullback, in a buy the news & sell the event, after a huge runup post-announcement of the stock split. The stock entered a consolidation period, and didn’t have any big catalysts, especially with new iPhone lineup not being included in the Q4 results due to the late launch. The stock found some levels of resistance near the $120 levels that it struggled to get past but acted also as support after breaking them just before the recent news of the possible EV developments or self-driving-features to be licensed to other car manufacturers. After that news the stock spiked and has now reached the previous highs made before the stock split and is facing some resistance, if the stock pushes over $140 I think we can officially say that it broke the resistance at those levels and is not just a fake-out. But I think it’s likely that the stock will consolidate between 122 and 135$ in the next weeks until the next iPhone sales and quarterly results are released, as the stock has entered overbought territory again with an RSI over 70, the first time since the stock split.
So, what would I do? Well, I own Apple stock, and I really believe this company will remain the biggest or one of the biggest in the future, so I would really add on any weakness that the stock shows before the next quarter earnings are released, as typically Q1 earnings are the best for the company due to increased holiday sales combined with the launch of new products. I think any entry below 130$ would be really nice to start and build a position or increase it if you already own the stock. As I believe Apple is one of the most stable stocks out there with large institutional holders like Vanguard, BlackRock and Berkshire owning over 900M shares each.
Thank you everyone for reading! Hope you enjoyed the content! Be sure to leave a comment down below with your opinion on the stock market!
Have a great day and see you next time!

Should you buy Apple stock or has the company run out of growth opportunities? What is my price prediction for Apple in the next years? Read until the end as I reveal my price target for Apple and also what I think will happen in the next couple of days, weeks & months!
~ Warning! Very Very Long Post~
Hello everyone! So, let’s go over some of the latest news on Apple before moving on to some fundamental and technical analysis, predictions and my price target for the stock in the next years.
[Disclosure: I made this DD last month, but I wasn't part of this Subreddit until the last few days]
So, let’s start with the news that Apple will cut the App Store commission in half for small app developers starting in the next days, this will affect developers who earn less than $1M annually from the App Store Sales. This is likely to lead to a small decline in commission revenues for Apple as around 98% of the app developers will qualify for this tax reduction from 30% to 15%, but all these small developers only contribute to about 5% of the estimated $50B in annual revenues from the App Store, so that would be only a $1.25B loss for the company, that is less than half a % of the company’s total net sales in the last fiscal year.
Also, these changes may lead to a potential long-term revenue boost, as it is likely this will lead to an increasing creation of apps which will generate more commissions in return.
Alongside this we also saw the company releasing the new MacBook’s with their first in-house chip, which promises faster video and imaging processing times, with both CPU and GPU performance up to 2 times faster than the latest PC laptop chip using just a fraction of the power consumption, with both of the macbooks promising big improvements in battery life. Apple is also expected to roll out even more in-house chips in future products, as they have started the 2-year breakup with Intel chips.
We also saw Morgan Stanley upgrading their base case to $191 at the end of November, as they have cited record lead times, supply chain forecasts and carriers demand as they expect that the company will sell around 270M iPhone in fiscal year 2021, that’s 50M more than the consensus and almost 30M more than the previous estimate of Morgan Stanley, with an average selling price of 842$, 9% more than the base case, as people tend to chose the more expensive and high tech versions of the lineup in this new 5G cycle.
The 5G super-cycle, which I believe is on the way, and will continue in the next years, as 5G become more available worldwide, could still be the biggest thing coming right away for the company with 5G smartphones expected to surpass 4G sales by 2024, with the average sale price of the 5G phones also coming down, helping them become more popular. This will also be helped by the recent entry to the Indian market, as India will probably become the world biggest country in the next decade, this could be a huge opportunity for Apple to start and take away market-share from their competitors like Samsung and Xiaomi which have the biggest market shares right now.
They also released an update iPad Pro and an all-new iPad Air in September which will also boost sales in this work-from-home environment that will keep the demand very high for this kind of products, just like the Macs. Alongside the increasing demand from the Wearables, Home & Accessories that include Air Pods, Apple TV, Apple Watch, and many more products.
But the biggest reasons I believe Apple is poised for continued growth, is primarily due to its services business, as they start to offer more and more services like the Apple ONE BUNDLE, which include up to 6 services from (Apple Music, Apple TV+, Apple Arcade, Apple News+, the new Apple Fitness+ and the iCloud service) for a pretty reasonable price in my opinion starting from 15$ up to 30$/month, this could be a great option for families and even individuals who use their services a lot.
The latest services, Fitness+ just launched in the past days, and is a direct competitor to the likes of Peloton, as the service is available on the iPhone, iPad or even Apple TV. This also makes consumers buy the Apple Watch which syncs to the other devices to show you different information. The Fitness+ app just on its own is 8$/month or 80$/year which is less expensive than Peloton subscription which charges 13$ or even traditional gyms like Planet Fitness at 10$/month.
I think this will be the fastest growing sector for the company, as this aligns with the new macro trends, as the world is moving more and more to a digital approach to almost everything as consumer preferences, with more & more younger people reaching the point in life when they use these services start to align to this increasing digital approach.
We also shouldn’t forget the Apple Card & Apple Pay service among many others which also seem to gain from the move to digital & contactless payments, as this has been accelerated due to the current situation in the past year.
And one last piece of news, and the most recent one, is that Apple may have fast-tracked the Titan project. The Titan project is targeting a 2024 or 2025 push to develop an electric vehicle with advanced battery technologies, that will deliver significant increases in range at much lower costs than the current technologies while also offering self-driving capabilities.
It’s reported they will not use the same technology as Tesla Full-Self-Driving feature, but will use LIDAR sensors, similar to those that we can find in the latest iPhone 12 PRO.
I think Apple can go 2 ways with this project, they can either use the huge amount of cash the company has to buy another car-maker like Ford, GM or any other car manufacturer expect Tesla and Toyota which do have a big market cap, so that they can fast-track the potential manufacturing of cars, or they can enter into a partnership with big companies like Tesla, Volkswagen or any other car marker to either produce cars or license their technology to this other car-makers which would ultimately and probably have higher margin-returns than the effective manufacturing of cars. Apple’s current overall gross margins stand at 38% vs the 15% average of the world top 10 automakers by market cap, which is significantly lower.
But this Apple Car thing is so far out, and there are so many unknowns, I will not try to predict anything related to this until there is more clarity on the subject.
And last, before moving on to some predictions, here are some of the highlights that we heard from the latest investors conference meeting, as the CEO, Tim Cook expressed optimism ahead with the launch of many new products and services, especially the Home Pod Mini and the new 5G iPhones, as these new iPhones include new LIDAR scanners that greatly improve the camera capabilities, as the iPhone as seen very positive reviews. We also saw the Senior VP and CFO, Luca Maestri give us great outlook for the company as they expect the installed devices base to continue to growth despite already being at an all-time high as they have over 585M paid subscriptions on their platforms and expect this to surpass 600M by the end of 2020.
I also researched and found what products we can see in the near future, with the first half of 2021 bringing new iMacs, the AirPods3 and the iPad Pro, while in the FALL event we will probably get the new iPhone 13 alongside the iPhone SE PLUS and the Watch Series 7 with more products coming later in 2021 or that don’t have an estimated release date like the Air Pods Pro, the Air Tags and the iPad Mini 6.
So, before even starting, you should know that I am bull on Apple but I am willing to hear other opinions so don’t be afraid to leave a comment down below.
I have made some predictions based on the growth rate of the company, the latest plans announced by them and used some estimates. So, keep in mind this are only projections and are calculated by myself, this is not an investment advice and you should do your own research.
This are my 2025 projections for Apple, let’s take a closer look at them, each on their own.
So, in term of revenues, Apple has 5 big sources of income, which saw an overall increase of 6% despite lagging sales in the iPhone. The biggest revenue is by far the iPhone right now with over $137B in revenue in the fiscal year ending in September. I expect to see the iPhone sales increasing in the next years, especially in 2021, with the new 5G iPhone creating a super-cycle for the company, as most iPhone users, including myself here, as I will upgrade from my iPhone X, will switch to this new product. The iPhone sales have decreased in the last couple of years by 14% and 3% as a result of the product not having big improvements, as well as iPhone usually starting to last longer than previous models, so I expect to see a 12% increase in sales next year and a gradual decrease in the growth of sales as more people upgrade, ending with just a 5% growth in iPhone sales in 2025.
The next revenues stream is from the Mac, which has seen an increase in the past 2years, with revenues topping $28B this year after the huge demand from the work from home consumers. I expect this trend to continue as they plan to continue to launch better products and I can see the company having a similar growth next year before starting to decline slightly until 2025, also ending with a 5% growth.
The iPad is currently the smallest revenue stream for Apple but has also seen an increase in demand in the past 2 years with a 13% average increase in revenues. I also expect the iPad to continue to grow in the next couple of years, especially with the learn-from-home environment for kids, and even after this period ends, the transformation for learning will implicate more digital usage. I expect the iPad to see some similar growth to the Macs, especially with the latest generation also bringing a new iPad air to the market.
The 4th revenue stream and the fastest growing in the past 2 years, with an average growth of 33% are the wearables, home & accessories revenues. This have topped $30B this year, as Apple has also just launched the Apple Watch series 6 and also feature other great products like Apple TV, the Air Pods the Home Pod and the Home Pod mini alongside other third-party accessories.
I gave this revenue stream a growth of 20% starting next year with a gradual decrease to around 8% by 2025, as I believe this will become more & more popular as they start to offer more vertical integration.
And last, but by no means least, the revenue stream that I expect to grow the most and the fastest is the revenue from the services that Apple offers. This includes revenues from Apple Care, Advertising, Cloud Services, Payment Services like Apple Card & Apple Pay and of course the digital content which includes fees from the App Store alongside subscription-based income including the new Apple One Bundle and Apple Fitness+ alongside the already know Apple Arcade, Apple Music, Apple News+, Apple TV+ and hopefully I don’t forget any others.
So, I expect this to become the clear 2nd biggest revenue stream for Apple by 2025, as I expect this to grow more than 20% next year, mainly due to the Apple One Bundle and Apple Fitness+ followed up by a slightly decreasing growth, ending with a 10% increase in revenues in 2025.
I think this are fairly conservative base case scenarios for the revenues, as I expect them to continue to increase the other revenue streams and not have such a large percentage of the revenues coming from the iPhone sales as you can see in this chart.
In terms of expenses, I pretty much kept the same margins as in previous years, with a 68% expense ratio on product sales [ iPhone / iPad / Mac / WHA ] and 35% expense ratio on SERVICES, as this are way more lucrative.
In the past 3 years, the products gross margin was 32.7%, so I actually imply bigger expenses for the manufacturing and sales of products, as this is mostly impacted by the company’s supplier’s ability to make up for and demand, while for the services revenue, the gross margins for the last 3 years has been 63.5% on average, but I expect this to be more in-line with the 66% margin in this past year. So, if services manage to grow to about half the revenues from the iPhone, this will effectively double the gross revenues, as every buck gained in the service revenues account for 2$ in the product sales.
So, I expect the total revenues for Apple to increase from $274B in 2020 to over $440B by 2025, increasing by approximately 10%/year, while I will keep the expense ratio pretty much in-line and have them increasing by 11%/year, this would bring the total gross income for Apple to $177B, increasing mainly due to the services revenues as I said earlier. This growth is just above the 4year average, and below the 2018 levels, which we might see again with this 5G super-cycle and explosive growth in the services revenue.
I also think the company will continue to invest in both Capital Expenditure and Operating expenses.
I think the operating expenses will remain pretty much in line with the previous years, as this number has increased by 1% annually both in R&D and SG&A. So, I will keep the exact percentages from previous years, as I expect the revenue to increase, thus I don’t see a big increase percentage wise. This would account for over $60B in operating expenses by 2025 and over $11B in Capital Expenditures by 2025, as I expect this to increase, mainly due to the possible EV developments or investments in self-driving capabilities alongside other manufacturing capabilities. You can see that the Capex spending has been decreasing in the past years with just over $8.8B in payments for business acquisitions and the other traditional Capex spending. Some people may use the cash generated by investing activities as Capex, but that is more unreliable. I also can see the Capex going back up, so I wanted to be safe and implied a 10% growth.
This money would account for over $73B in expenses and would bring the profit for the company to almost $104B before interest and taxes.
Moving on, let’s see what interest income and expenses the company has had in the past few years. We can see a decrease in interest expense in the past few years as the company has been paying off debt, but they have also been generating less money in this department, with an overall decrease in this department of more than 50% in the past year, way less than the amount from 2018. So, for safety reasons, I used a 10% decline in both income and expenses related to interest, while increasing the other losses by 10%/year.
This would bring the company pre-tax income to just over $104B in 2025.
Let’s move on to taxes. I know the Federal income tax rate is 21% for the company, but the actual effective tax rate for the company was lower than 15% in the past year, mainly due to lower tax-rates on foreign earnings alongside tax-benefits and tax-settlements. The average effective tax rate has been just over 16% in the past 3 years, but with more and more of the revenues coming from outside the US, I think it’s safe to say that the company will have around a 15% effective tax rate by 2025, this obviously if nothing major changes in tax policy around the world.
So, Apple would have $88.6B in income after tax by 2025 and with the current outstanding shares standing at just under 17B, so I don’t even account for the company probably continuing to do share buybacks, this would mean a $5.22 future earnings/share. And with today’s price for Apple just around 136$, that would mean to company is trading at just over 26 times forward price to earnings.
I don’t think Apple will ever trade at a discount again, with the current PE standing at over 40, I believe this will eventually go down, probably to around 35, despite the increase in services revenue, which is highly valued by investors. I think we can see Apple trade somewhere near 35 times P/E in 2025, especially if something big happens with the EV project, this could be even higher, just look at Tesla which trades at insane P/E. Of course, we also have to take into consideration the dividends that will be received from owning the stock, as Apple has started to pay dividends almost a decade ago and has 9 years of dividend growth, with a 10% annual rate of growth in the past 5 years. Here is the dividend growth history for the company, as I also went conservative on this estimate and implied a 7% growth for the next 2 years, 6% for 2023 and 2024 and just 5% in 2025.
So here are my 3 price targets for the company, including dividends but not reinvested. My bear case scenario is that Apple will trade at almost 165$ which implies a return of over 21% by 2025, while my base case scenario would see Apple trading at 195$ with a return of capital of 43%. I will also make the bull case for Apple trading at 225$ by 2025 with dividends included, which would imply just over 65% in gains by then.
I think this is possible as Apple has also continued to buy back shares of the company on a constant basis, as they continue to an impressive campaign with over $72B worth of common stock repurchased in 2020. They continue to buy back shares at a very fast pace, having repurchased over 1.3B shares in 2019 and 2018, while also issuing less stock every year.
So here is the full spreadsheet that I have projected for Apple by 2025 and the breakdown of everything i estimated [ 1 / 2 ] , if you do have another opinion or a suggestion please leave a comment down below, I think I have been conservative in most of my projections, but feel free to give your opinion.
Keep in mind, these targets might sound ridiculous, but just look at the growth Apple has had in the last 5years. The company has increased in value by more 400% in just the past 5years and is over 100.000% up since it started trading. So yes, the valuation is mad right now for the company. So, are you willing to bet against Apple?
The company also has pristine financials, with more than $65B in total assets compared to total liabilities, and more than $38B in cash and cash equivalents.
So, what do I expect in the next couple of days, weeks and months for Apple?
Let’s look at this CHART, so starting with the stock split, Apple saw a correction within the September stock market pullback, in a buy the news & sell the event, after a huge runup post-announcement of the stock split. The stock entered a consolidation period, and didn’t have any big catalysts, especially with new iPhone lineup not being included in the Q4 results due to the late launch. The stock found some levels of resistance near the $120 levels that it struggled to get past but acted also as support after breaking them just before the recent news of the possible EV developments or self-driving-features to be licensed to other car manufacturers. After that news the stock spiked and has now reached the previous highs made before the stock split and is facing some resistance, if the stock pushes over $140 I think we can officially say that it broke the resistance at those levels and is not just a fake-out. But I think it’s likely that the stock will consolidate between 122 and 135$ in the next weeks until the next iPhone sales and quarterly results are released, as the stock has entered overbought territory again with an RSI over 70, the first time since the stock split.
So, what would I do? Well, I own Apple stock, and I really believe this company will remain the biggest or one of the biggest in the future, so I would really add on any weakness that the stock shows before the next quarter earnings are released, as typically Q1 earnings are the best for the company due to increased holiday sales combined with the launch of new products. I think any entry below 130$ would be really nice to start and build a position or increase it if you already own the stock. As I believe Apple is one of the most stable stocks out there with large institutional holders like Vanguard, BlackRock and Berkshire owning over 900M shares each.
Thank you everyone for reading! Hope you enjoyed the content! Be sure to leave a comment down below with your opinion on the stock market!
Have a great day and see you next time!

Should you buy Apple stock or has the company run out of growth opportunities? What is my price prediction for Apple in the next years? Read until the end as I reveal my price target for Apple and also what I think will happen in the next couple of days, weeks & months!
~ Warning! Very Very Long Post~
Hello everyone! So, let’s go over some of the latest news on Apple before moving on to some fundamental and technical analysis, predictions and my price target for the stock in the next years.
So, let’s start with the news that Apple will cut the App Store commission in half for small app developers starting in the next days, this will affect developers who earn less than $1M annually from the App Store Sales. This is likely to lead to a small decline in commission revenues for Apple as around 98% of the app developers will qualify for this tax reduction from 30% to 15%, but all these small developers only contribute to about 5% of the estimated $50B in annual revenues from the App Store, so that would be only a $1.25B loss for the company, that is less than half a % of the company’s total net sales in the last fiscal year.
Also, these changes may lead to a potential long-term revenue boost, as it is likely this will lead to an increasing creation of apps which will generate more commissions in return.
Alongside this we also saw the company releasing the new MacBook’s with their first in-house chip, which promises faster video and imaging processing times, with both CPU and GPU performance up to 2 times faster than the latest PC laptop chip using just a fraction of the power consumption, with both of the macbooks promising big improvements in battery life. Apple is also expected to roll out even more in-house chips in future products, as they have started the 2-year breakup with Intel chips.
We also saw Morgan Stanley upgrading their base case to $191 at the end of November, as they have cited record lead times, supply chain forecasts and carriers demand as they expect that the company will sell around 270M iPhone in fiscal year 2021, that’s 50M more than the consensus and almost 30M more than the previous estimate of Morgan Stanley, with an average selling price of 842$, 9% more than the base case, as people tend to chose the more expensive and high tech versions of the lineup in this new 5G cycle.
The 5G super-cycle, which I believe is on the way, and will continue in the next years, as 5G become more available worldwide, could still be the biggest thing coming right away for the company with 5G smartphones expected to surpass 4G sales by 2024, with the average sale price of the 5G phones also coming down, helping them become more popular. This will also be helped by the recent entry to the Indian market, as India will probably become the world biggest country in the next decade, this could be a huge opportunity for Apple to start and take away market-share from their competitors like Samsung and Xiaomi which have the biggest market shares right now.
They also released an update iPad Pro and an all-new iPad Air in September which will also boost sales in this work-from-home environment that will keep the demand very high for this kind of products, just like the Macs. Alongside the increasing demand from the Wearables, Home & Accessories that include Air Pods, Apple TV, Apple Watch, and many more products.
But the biggest reasons I believe Apple is poised for continued growth, is primarily due to its services business, as they start to offer more and more services like the Apple ONE BUNDLE, which include up to 6 services from (Apple Music, Apple TV+, Apple Arcade, Apple News+, the new Apple Fitness+ and the iCloud service) for a pretty reasonable price in my opinion starting from 15$ up to 30$/month, this could be a great option for families and even individuals who use their services a lot.
The latest services, Fitness+ just launched in the past days, and is a direct competitor to the likes of Peloton, as the service is available on the iPhone, iPad or even Apple TV. This also makes consumers buy the Apple Watch which syncs to the other devices to show you different information. The Fitness+ app just on its own is 8$/month or 80$/year which is less expensive than Peloton subscription which charges 13$ or even traditional gyms like Planet Fitness at 10$/month.
I think this will be the fastest growing sector for the company, as this aligns with the new macro trends, as the world is moving more and more to a digital approach to almost everything as consumer preferences, with more & more younger people reaching the point in life when they use these services start to align to this increasing digital approach.
We also shouldn’t forget the Apple Card & Apple Pay service among many others which also seem to gain from the move to digital & contactless payments, as this has been accelerated due to the current situation in the past year.
And one last piece of news, and the most recent one, is that Apple may have fast-tracked the Titan project. The Titan project is targeting a 2024 or 2025 push to develop an electric vehicle with advanced battery technologies, that will deliver significant increases in range at much lower costs than the current technologies while also offering self-driving capabilities.
It’s reported they will not use the same technology as Tesla Full-Self-Driving feature, but will use LIDAR sensors, similar to those that we can find in the latest iPhone 12 PRO.
I think Apple can go 2 ways with this project, they can either use the huge amount of cash the company has to buy another car-maker like Ford, GM or any other car manufacturer expect Tesla and Toyota which do have a big market cap, so that they can fast-track the potential manufacturing of cars, or they can enter into a partnership with big companies like Tesla, Volkswagen or any other car marker to either produce cars or license their technology to this other car-makers which would ultimately and probably have higher margin-returns than the effective manufacturing of cars. Apple’s current overall gross margins stand at 38% vs the 15% average of the world top 10 automakers by market cap, which is significantly lower.
But this Apple Car thing is so far out, and there are so many unknowns, I will not try to predict anything related to this until there is more clarity on the subject.
And last, before moving on to some predictions, here are some of the highlights that we heard from the latest investors conference meeting, as the CEO, Tim Cook expressed optimism ahead with the launch of many new products and services, especially the Home Pod Mini and the new 5G iPhones, as these new iPhones include new LIDAR scanners that greatly improve the camera capabilities, as the iPhone as seen very positive reviews. We also saw the Senior VP and CFO, Luca Maestri give us great outlook for the company as they expect the installed devices base to continue to growth despite already being at an all-time high as they have over 585M paid subscriptions on their platforms and expect this to surpass 600M by the end of 2020.
I also researched and found what products we can see in the near future, with the first half of 2021 bringing new iMacs, the AirPods3 and the iPad Pro, while in the FALL event we will probably get the new iPhone 13 alongside the iPhone SE PLUS and the Watch Series 7 with more products coming later in 2021 or that don’t have an estimated release date like the Air Pods Pro, the Air Tags and the iPad Mini 6.
So, before even starting, you should know that I am bull on Apple but I am willing to hear other opinions so don’t be afraid to leave a comment down below.
I have made some predictions based on the growth rate of the company, the latest plans announced by them and used some estimates. So, keep in mind this are only projections and are calculated by myself, this is not an investment advice and you should do your own research.
This are my 2025 projections for Apple, let’s take a closer look at them, each on their own.
So, in term of revenues, Apple has 5 big sources of income, which saw an overall increase of 6% despite lagging sales in the iPhone. The biggest revenue is by far the iPhone right now with over $137B in revenue in the fiscal year ending in September. I expect to see the iPhone sales increasing in the next years, especially in 2021, with the new 5G iPhone creating a super-cycle for the company, as most iPhone users, including myself here, as I will upgrade from my iPhone X, will switch to this new product. The iPhone sales have decreased in the last couple of years by 14% and 3% as a result of the product not having big improvements, as well as iPhone usually starting to last longer than previous models, so I expect to see a 12% increase in sales next year and a gradual decrease in the growth of sales as more people upgrade, ending with just a 5% growth in iPhone sales in 2025.
The next revenues stream is from the Mac, which has seen an increase in the past 2years, with revenues topping $28B this year after the huge demand from the work from home consumers. I expect this trend to continue as they plan to continue to launch better products and I can see the company having a similar growth next year before starting to decline slightly until 2025, also ending with a 5% growth.
The iPad is currently the smallest revenue stream for Apple but has also seen an increase in demand in the past 2 years with a 13% average increase in revenues. I also expect the iPad to continue to grow in the next couple of years, especially with the learn-from-home environment for kids, and even after this period ends, the transformation for learning will implicate more digital usage. I expect the iPad to see some similar growth to the Macs, especially with the latest generation also bringing a new iPad air to the market.
The 4th revenue stream and the fastest growing in the past 2 years, with an average growth of 33% are the wearables, home & accessories revenues. This have topped $30B this year, as Apple has also just launched the Apple Watch series 6 and also feature other great products like Apple TV, the Air Pods the Home Pod and the Home Pod mini alongside other third-party accessories.
I gave this revenue stream a growth of 20% starting next year with a gradual decrease to around 8% by 2025, as I believe this will become more & more popular as they start to offer more vertical integration.
And last, but by no means least, the revenue stream that I expect to grow the most and the fastest is the revenue from the services that Apple offers. This includes revenues from Apple Care, Advertising, Cloud Services, Payment Services like Apple Card & Apple Pay and of course the digital content which includes fees from the App Store alongside subscription-based income including the new Apple One Bundle and Apple Fitness+ alongside the already know Apple Arcade, Apple Music, Apple News+, Apple TV+ and hopefully I don’t forget any others.
So, I expect this to become the clear 2nd biggest revenue stream for Apple by 2025, as I expect this to grow more than 20% next year, mainly due to the Apple One Bundle and Apple Fitness+ followed up by a slightly decreasing growth, ending with a 10% increase in revenues in 2025.
I think this are fairly conservative base case scenarios for the revenues, as I expect them to continue to increase the other revenue streams and not have such a large percentage of the revenues coming from the iPhone sales as you can see in this chart.
In terms of expenses, I pretty much kept the same margins as in previous years, with a 68% expense ratio on product sales [ iPhone / iPad / Mac / WHA ] and 35% expense ratio on SERVICES, as this are way more lucrative.
In the past 3 years, the products gross margin was 32.7%, so I actually imply bigger expenses for the manufacturing and sales of products, as this is mostly impacted by the company’s supplier’s ability to make up for and demand, while for the services revenue, the gross margins for the last 3 years has been 63.5% on average, but I expect this to be more in-line with the 66% margin in this past year. So, if services manage to grow to about half the revenues from the iPhone, this will effectively double the gross revenues, as every buck gained in the service revenues account for 2$ in the product sales.
So, I expect the total revenues for Apple to increase from $274B in 2020 to over $440B by 2025, increasing by approximately 10%/year, while I will keep the expense ratio pretty much in-line and have them increasing by 11%/year, this would bring the total gross income for Apple to $177B, increasing mainly due to the services revenues as I said earlier. This growth is just above the 4year average, and below the 2018 levels, which we might see again with this 5G super-cycle and explosive growth in the services revenue.
I also think the company will continue to invest in both Capital Expenditure and Operating expenses.
I think the operating expenses will remain pretty much in line with the previous years, as this number has increased by 1% annually both in R&D and SG&A. So, I will keep the exact percentages from previous years, as I expect the revenue to increase, thus I don’t see a big increase percentage wise. This would account for over $60B in operating expenses by 2025 and over $11B in Capital Expenditures by 2025, as I expect this to increase, mainly due to the possible EV developments or investments in self-driving capabilities alongside other manufacturing capabilities. You can see that the Capex spending has been decreasing in the past years with just over $8.8B in payments for business acquisitions and the other traditional Capex spending. Some people may use the cash generated by investing activities as Capex, but that is more unreliable. I also can see the Capex going back up, so I wanted to be safe and implied a 10% growth.
This money would account for over $73B in expenses and would bring the profit for the company to almost $104B before interest and taxes.
Moving on, let’s see what interest income and expenses the company has had in the past few years. We can see a decrease in interest expense in the past few years as the company has been paying off debt, but they have also been generating less money in this department, with an overall decrease in this department of more than 50% in the past year, way less than the amount from 2018. So, for safety reasons, I used a 10% decline in both income and expenses related to interest, while increasing the other losses by 10%/year.
This would bring the company pre-tax income to just over $104B in 2025.
Let’s move on to taxes. I know the Federal income tax rate is 21% for the company, but the actual effective tax rate for the company was lower than 15% in the past year, mainly due to lower tax-rates on foreign earnings alongside tax-benefits and tax-settlements. The average effective tax rate has been just over 16% in the past 3 years, but with more and more of the revenues coming from outside the US, I think it’s safe to say that the company will have around a 15% effective tax rate by 2025, this obviously if nothing major changes in tax policy around the world.
So, Apple would have $88.6B in income after tax by 2025 and with the current outstanding shares standing at just under 17B, so I don’t even account for the company probably continuing to do share buybacks, this would mean a $5.22 future earnings/share. And with today’s price for Apple just around 136$, that would mean to company is trading at just over 26 times forward price to earnings.
I don’t think Apple will ever trade at a discount again, with the current PE standing at over 40, I believe this will eventually go down, probably to around 35, despite the increase in services revenue, which is highly valued by investors. I think we can see Apple trade somewhere near 35 times P/E in 2025, especially if something big happens with the EV project, this could be even higher, just look at Tesla which trades at insane P/E. Of course, we also have to take into consideration the dividends that will be received from owning the stock, as Apple has started to pay dividends almost a decade ago and has 9 years of dividend growth, with a 10% annual rate of growth in the past 5 years. Here is the dividend growth history for the company, as I also went conservative on this estimate and implied a 7% growth for the next 2 years, 6% for 2023 and 2024 and just 5% in 2025.
So here are my 3 price targets for the company, including dividends but not reinvested. My bear case scenario is that Apple will trade at almost 165$ which implies a return of over 21% by 2025, while my base case scenario would see Apple trading at 195$ with a return of capital of 43%. I will also make the bull case for Apple trading at 225$ by 2025 with dividends included, which would imply just over 65% in gains by then.
I think this is possible as Apple has also continued to buy back shares of the company on a constant basis, as they continue to an impressive campaign with over $72B worth of common stock repurchased in 2020. They continue to buy back shares at a very fast pace, having repurchased over 1.3B shares in 2019 and 2018, while also issuing less stock every year.
So here is the full spreadsheet that I have projected for Apple by 2025 and the breakdown of everything i estimated [ 1 / 2 ] , if you do have another opinion or a suggestion please leave a comment down below, I think I have been conservative in most of my projections, but feel free to give your opinion.
Keep in mind, these targets might sound ridiculous, but just look at the growth Apple has had in the last 5years. The company has increased in value by more 400% in just the past 5years and is over 100.000% up since it started trading. So yes, the valuation is mad right now for the company. So, are you willing to bet against Apple?
The company also has pristine financials, with more than $65B in total assets compared to total liabilities, and more than $38B in cash and cash equivalents.
So, what do I expect in the next couple of days, weeks and months for Apple?
Let’s look at this CHART, so starting with the stock split, Apple saw a correction within the September stock market pullback, in a buy the news & sell the event, after a huge runup post-announcement of the stock split. The stock entered a consolidation period, and didn’t have any big catalysts, especially with new iPhone lineup not being included in the Q4 results due to the late launch. The stock found some levels of resistance near the $120 levels that it struggled to get past but acted also as support after breaking them just before the recent news of the possible EV developments or self-driving-features to be licensed to other car manufacturers. After that news the stock spiked and has now reached the previous highs made before the stock split and is facing some resistance, if the stock pushes over $140 I think we can officially say that it broke the resistance at those levels and is not just a fake-out. But I think it’s likely that the stock will consolidate between 122 and 135$ in the next weeks until the next iPhone sales and quarterly results are released, as the stock has entered overbought territory again with an RSI over 70, the first time since the stock split.
So, what would I do? Well, I own Apple stock, and I really believe this company will remain the biggest or one of the biggest in the future, so I would really add on any weakness that the stock shows before the next quarter earnings are released, as typically Q1 earnings are the best for the company due to increased holiday sales combined with the launch of new products. I think any entry below 130$ would be really nice to start and build a position or increase it if you already own the stock. As I believe Apple is one of the most stable stocks out there with large institutional holders like Vanguard, BlackRock and Berkshire owning over 900M shares each.
Thank you everyone for reading! Hope you enjoyed the content! Be sure to leave a comment down below with your opinion on the stock market!
Have a great day and see you next time!

Part 85 here
Alright. Alright. Alright. Let's keep digging further into the rabbit hole of a weaponized simulation being used to manipulate societal behavior by the Technocrat Surveillance State.
First of all. PClick on the link. Take a look. This is what they call us. ZOMBIES Source Here

According to internal NSA documents seen by SPIEGEL, the NSA has focused on accessing smartphone data. In a secret presentation, the agency ironically uses an image from the iconic Apple Macintosh ad aired during 1984 Superbowl, which referenced the George Orwell book "1984." The presentation went on to show Steve Jobs as "Big Brother." The NSA documents indicate that the agency can access a wide variety of iPhone geolocation features and other data.The implication of the presentation is that iPhone users are somehow complicit in their own surveillance by buying iPhones in the first place.

And do you know what you can do with zombies? Click and drop them wherever you want and lead them to where you need them to be. Because zombies really aren't dangerous, despite all the entertainment showing otherwise. They're only dangerous of you don't control the environment around you. If you fall asleep at the wheel. Which is why they're running simulations with Sentient World Simulation and manipulating our behaviour. So how deep does the data gathering go? Really deep.

We're All In This Together

NSA whistleblower Drake says the problem is that both CSEC and the NSA lack proper oversight, and without it, they have morphed into runaway surveillance. "There is a clear and compelling danger to democracy in Canada by virtue of how far these secret surveillance operations have gone." Much of the document contains hyper-sensitive operational details which CBC News has chosen not to make public.Wesley Wark, a Canadian security and intelligence expert at the University of Ottawa, says the document makes it clear Canada can take advantage of its relatively benign image internationally to covertly amass a vast amount of information abroad. Source Here

So we're all part of the same team. The Five Eyes.
So think about it. USA. Canada. Britain. Australia. New Zealand. Our Governments collect all our data and then pump it into a simulation like SEAS, before letting an algorithm do it's thing and shape our incoming data to mold our behaviors. Proof? Sort of. Those massive data centers in Utah aren't there as decoration. We have proof of behavioural manipulating studies done by Facebook. And we also have proof of an extremely advanced simulation. This isn't a leap to say that they use this apparatus against us. Is it?

The NSA and GCHQ have traded recipes for various purposes such as grabbing location data and journey plans that are made when a target uses Google Maps, and vacuuming up address books, buddy lists, phone logs and geographic data embedded in photos posted on the mobile versions of numerous social networks such as Facebook, Flickr, LinkedIn, Twitter and other services. In a separate 20-page report dated 2012, GCHQ cited the popular smartphone game "Angry Birds" as an example of how an application could be used to extract user data. Taken together, such forms of data collection would allow the agencies to collect vital information about a user's life, including his or her home country, current location (through geolocation), age, gender, ZIP code, marital status, income, ethnicity, sexual orientation, education level, number of children, etc. A GCHQ document dated August 2012 provided details of the Squeaky Dolphin surveillance program, which enables GCHQ to conduct broad, real-time monitoring of various social media features and social media traffic such as YouTube video views, the Like button on Facebook, and Blogspot/Blogger visits without the knowledge or consent of the companies providing those social media features. The agency's "Squeaky Dolphin" program can collect, analyze and utilize YouTube, Facebook and Blogger data in specific situations in real time for analysis purposes. The program also collects the addresses from the billions of videos watched daily as well as some user information for analysis purposes.

Whelp. They sure are like an octopus with their tentacles in everything, aren't they? And I do mean everything, isn’t that right Bill get the jab Gates?
Why on earth would they need this data unless they were using it? They wouldn't. Now the problem becomes, how are they using it? Remember, they want to launch the Internet of Things so they can watch everything. Do you know who else watched everything? Jeffery Epstein.

Giuffre adds that Epstein had hidden cameras everywhere in his homes—massage rooms, bedrooms, showers, toilets. “Every single corner of that house was monitored,” she says. “He was watching everyone all the time. This was a blackmail scheme.… When he told me, ‘People owe me favors’ and ‘I will never get caught’ and ‘I can get away with things,’ he meant it.”

Ransome claims that she was raped by Epstein her first night on the island, and continued to be abused by him throughout the trip. With no way to leave, Ransome said that she even “tried to escape”—making her way to a remote part of the island. But Epstein found her “almost immediately.” Ransome said, “I knew then that I was being watched 24/7.” Source Here

That doesn't look good for living in a omnipresent surveillance state does it. And hey, didn't Jeffery hang out with Bill Gates quite a bit?

Microsoft handed the NSA access to encrypted messages • Secret files show scale of Silicon Valley co-operation on Prism • Outlook.com encryption unlocked even before official launch • • Skype worked to enable Prism collection of video calls • Company says it is legally compelled to comply • Material collected through Prism is routinely shared with the FBI and CIA, with one NSA document describing the program as a "team sport". Source Here

Yep. Birds a feather, as they say.
So the material is collected through Prism? So now when they say Prism, I'm pretty sure they mean to indicate a light source on one side and a rainbow coming out the other side, right? Makes sense, doesn't it? And a rainbow is a collection of colors. Hmmmm. I feel like I have a revolutionary thought coming on.
Color revolutions! You know, like the kind that swept the middle east. Isn't that funny? Not really, but you know what I mean. Because these guys love just making it obvious, don't they? Why? Because we're all a bunch of zombies, that's why!
And a funny thing happens when you start to dive into some of the revolutionary protests. You start to see a link between where China increases trade with a country, and right around the same time the protests spontaneously start up!
What a coincidence!
The Egyptian revolution of 2011, also known as the 25 January Revolution (Arabic: ثورة 25 يناير‎; Thawrat khamsa wa-ʿišrūn yanāyir),[21] started on 25 January 2011 and spread across Egypt.https://en.m.wikipedia.org/wiki/Egyptian_revolution_of_2011
Recognizing that the current trade volume heavily favors China, both sides committed to work to improve Egypt’s share of the balance of trade. The volume of Sino-Egyptian trade reached $8.8 billion in 2011, a 26% increase from 2010. Source Here
I'm only going to give one example, but there are more. These are color revolutions all right, but they're the color of money. Remember, the Sentient World Simulation can simulate over 60 countries at once, and that's what they're willing to tell us. How much do you want to bet the real capacity is beyond top secret?
And what happened in Russia and China im 2011?

The 2011 Chinese pro-democracy protests (simplified Chinese: 中国茉莉花革命; traditional Chinese: 中國茉莉花革命) or (simplified Chinese: 伟大的中华茉莉花革命; traditional Chinese: 偉大的中華茉莉花革命) refers to a series of minor public assemblies at some cities in China starting on 20 February 2011, inspired by and named after the Jasmine Revolution in Tunisia and the wider Arab Spring.

The 2011–2013 Russian protests (which some English language media referred to as the Snow Revolution)[14] began in 2011 (as protests against the 2011 Russian legislative election results) and continued into 2012 and 2013. The protests were motivated by claims by Russian and foreign journalists, political activists and members of the public that the election process was flawed.[15] The Central Election Commission of Russia stated that only 11.5% of official reports of fraud could be confirmed as true.

Revolutions sure became popular all over the planet (and by planet I mean Africa, the Middle East, and Asia) all at once. Yep. They caught the Democracy Virus! They want FREEDOM! They want to be able to leave their countries...uhm, don't we get a lot of Chinese tourists over in North America? Strange. But isn't it a dictatorship that...you know what, never mind. FREEDOM!
Now if I'm right and they're using the internet to manipulate all of us based off of running simulations, it might just put a different spin as to why Russia and China have tried to block the internet into their countries. Just a thought. They wouldn't want their populations being manipulated, would they? Nope.

Beijing has not completely blacked out reporting on the uprising in Egypt. Instead, the Chinese government is funneling coverage of the protests through state-run television and the official Xinhua News Agency. However, the coverage that reaches Chinese citizens focuses primarily on the "lawlessness and anarchy" in Egypt's streets."What they are putting in the foreground is the chaos and the upheaval," Joerg Rudolph, a political scientist at the East Asian Institute of the University of Applied Sciences in Ludwigshafen, told Deutsche Welle. "This way they are showing that it's bad when these kinds of protests happen. We have to preserve stability. It's always the same. Stability has to be preserved and that's always the stability of the ruling elite in the country." Source Here

Oh. China has to preserve the stability of the ruling elite? Gotcha. Sure is a good thing that doesn't happen in North America! Could you imagine having controversial elections, rioting or protests, and then armed soldiers on the street! Thank goodness we have fact checks to save us from fake news!
Here's another strange thing about revolutions. They're all in the eye of the beholder. One man's Revolution is another man's Terrorism. Take Xinjiang and the Uighurs. I'm not saying they don't have re-education camps. They do. China admits it. I will say that I don't know how bad the situation is. But I will also say, middle eastern drones sure do have a lot of collateral damage, don't they? And North America is suddenly starting to get very concerned about domestic terrorism, aren't they? Wait. Isn’t that what China claims to be concerned about in Xinjiang as well? Hmmm. They must be worried about corporations like Apple and Nike being targeted.
Ok. Back on point. Simulations. The internet. Data. Shaping our perception. Molding our behaviors based on a computer program. They input data and then they output information for us to consume. Revolutions? Racial tensions? Apathy. The alarming mimicry online? Yeah. Simulations at work. And guess what? It's going to get worse. Because the more we become connected through the internet of things, the more data they receive, and the more data they receive, the better the simulations become, and the better the simulations become, the more they can exert their influence through programming us with content. It really is becoming very clear why they want 5G rolled out so quickly and why they have such a problem with Huawei, isn't it?
But at least our Surveillance Simulation State is only here for the benefit of Western Society. Right?

Snowden provided journalists at The Intercept with GCHQ documents regarding another secret program "Karma Police", calling itself "the world's biggest" data mining operation, formed to create profiles on every visible Internet user's browsing habits. By 2009 it had stored over 1.1 trillion web browsing sessions, and by 2012 was recording 50 billion sessions per day. The goal of the program, according to the documents, was "either (a) a web browsing profile for every visible user on the internet, or (b) a user profile for every visible website on the internet." *Karma Police was apparently named after the Radiohead song "Karma Police", which includes the lyric "This is what you’ll get when you mess with us". *

So just think. First the EMPLOYEES call us ZOMBIES, and then they use a song title that has the lyrics, THIS IS WHAT YOU'LL GET WHEN YOU MESS WITH US. Charming. And then Bill Gates hands the data to the state. And Bill's old pal Epstien loved to use surveillance to find runaway victims to rape. And these are the guys who are funding scientists and research? Scary thought. And what's scarier? How about all the headlines about what the models are showing in regards to the pandemic. Because a model is simply another word for a simulation. And we have evidence for a massive simulation being run. And we have evidence for the Club of Rome simulation being the basis for our current climate crisis decision policies. And we don't need a simulation to start questioning the motives of people who are funding these operations.
Whistleblowers have warned us. We've listened. Now we have to start making other people listen. Because no matter what, the simulations aren't perfect and they can't account for every possible outcome. And that's what each and everyone us are, another possible outcome.
Go viral. Be an outcome.
More soon. Keep your head up and eyes open. Talk soon.

NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.

Wanted to share some of my research on Digital Turbine, which in my view isn’t getting enough attention. The company owns a monopoly in the pre-load app space, has a lot of exciting growth opportunities, and is a great long-term buy. The stock is up over 650% over the past 12 months, so the valuation does seem stretched, but I could see the stock going to $100 within the next 6-12 months if the next few earnings calls don’t disappoint.
Super long post, TLDR on the bottom.
What Does Digital Turbine Do?

• Digital Turbine has created digital software called Ignite and its flagship product Dynamic Installs (70% of revenue) automatically pre-loads apps onto the phone for the Android market ONLY. Basically, if you buy a new Android device and you see Uber or Starbucks installed when you first boot up the phone, Digital Turbine is likely the company behind that.
• Digital Turbine has additional products (30% of revenue) including:
  • Wizard - a pop-up menu that shows up and asks users if they want to add apps onto their phone when booting up a new phone
  • SingleTap - a patented digital ad technology that allows users to frictionlessly download apps with one-click instead of having to go through multiple steps on the App Store
  • Notifications that pop on the user’s home screen recommending apps or content

Business Model

• The power of Digital Turbine’s business model comes from its extensive partnerships. The company has multi-year EXCLUSIVE contracts with many of the major phone carriers like Verizon and AT&T, OEMs like Samsung and LG, and advertisers which consist of 70% of the top apps on Google Play.
• To give you an example of how Digital Turbine makes money, let’s imagine Lyft wants to gain users on Android devices. Lyft could spend $100 marketing on Facebook or Snapchat to get new users but then they’re competing with the hundreds of thousands of other apps spending on ads, OR they could approach Digital Turbine and get a guaranteed number of pre-loaded apps onto phones for that same $100. Digital Turbine touts this to give companies a much better ROI.
  • Roughly a third of the revenue paid by an advertiser goes to the carrier, a third to the OEM, and a third to Digital Turbine
• Carriers and OEMs earn money from advertisers without much work on their end, while app developers are able to access millions of Android devices as long as their app is a good fit for the phone buyer
• To give you a sense of scale for the business, Digital Turbine to date has delivered 4.2 billion apps, has its software on more than 500 million phones, and is adding more than 20 million new devices each month

Growth Prospects

• Macroeconomic / secular trends
  • Though most US users love their iPhones the Android market actually dominates with an 80%+ market share worldwide, and this is not likely to change any time soon
  • Due to COVID-19, a lot of retail stores had to shut down, which resulted in less new phone sales, which means less revenue for Digital Turbine. With the return of the economy and with the next wave of 5G phones which will push customers to upgrade phones, the next few years look favorable for the company
• Mobile Posse
  • The company acquired Mobile Posse, which provides carriers like Verizon and OEMs like Samsung the ability to show phone users third party content through two products:
    • firstAPP which aggregates different media content and is shown right when a user unlocks the phone
    • firstPAGE which shows media content when a user opens the browser
  • The transaction closed in February 2020 and is a great complementary add to Digital Turbine for 3 reasons:
    • The deal was extremely fair in price. Mobile Posse was acquired for $66 million but $24.5 million of that is an estimated earn-out. With the company having generated $59 million in 2019 revenue, the company was purchased just over 1x revenue which in my opinion is a steal considering the company has a 5-year CAGR of 48% and is profitable
    • This acquisition makes Digital Turbine’s entire ecosystem more attractive to its partners by extending its product offerings throughout the life of the phone by being able to constantly show users content and ads. Mobile Posse’s content products will now consist of around a third of Digital Turbine’s revenue which is great because it decreases the company’s dependence on app pre-loads.
    • One of Mobile Posse’s primary carrier partners is T-Mobile which recently merged with Sprint, and this is the last major US carrier that Digital Turbine doesn’t have major business with. According to the latest earnings call, the CEO remains upbeat about signing T-Mobile and Sprint as partners, and the acquisition of Mobile Posse helps makes Digital Turbine more likely to sign on the carrier, which means more devices and an even stronger partnership network.
• International expansion
  • The third and most powerful opportunity for growth is international expansion. Currently, North America revenue accounts for roughly 65% of the company’s sales, but the real golden opportunity lies beyond in developing countries where Android is the dominant player.
  • In December 2018, Digital Turbine signed on Samsung as a partner, which paved the way for the company to sign on Telefonica, Telecom Italia, America Movil, Millicom, and AT&T Mexico in the past 1-2 years. Basically, this means Digital Turbine now partners with 2/3 of the OEMs in Latin America and an estimated 80% of mobile subscribers through carriers
  • The company also has a partnership with Reliance Jio, which covers 25% of the 1 billion mobile subscribers in India and has a partnership with Xiaomi which could lead to partnerships in China
  • All of this is to say that Digital Turbine is truly in the beginning stages of its international expansion, and I believe as investors are starting to see the company successfully execute, it’s beginning to draw more attention and hence why it’s stock has shot up over the past year

Financials

• In the latest quarterly earnings report, the company reported quarter over quarter revenue that is up 116% which is inflated due to the Mobile Posse acquisition but on a combined company basis, sales grew by 53%.
• The company also grew recurring revenue from 10% in the previous year to 40% which is a really good sign because it means revenue will be more reliable moving forward
• The company also reported 43% gross margin in the quarter as compared to 39% in the previous year, another great sign
• Company has just about as much debt as cash (~$17mm) and is profitable and cash-flow positive

Risks & mitigations

• First, is the valuation. Digital Turbine has experienced some explosive growth over the past year and in order to justify its share price, the company needs to execute well especially with its international expansion which is always tricky
  • However, I do think the management team has shown that it has been making all the right moves and I think the path to future growth as I laid out earlier in the video will lead to some nice surprise developments in the next few years
• Second, in its 10K, one of the biggest risks is that carriers or OEMs may start building their own services to work with advertisers, and if a big customer like Verizon or AT&T were to pull out their contracts, that would really hurt the company like when TikTok pulled from Fastly.
  • I think Digital Turbine is aware of this risk and that’s why it’s working hard to diversify its revenue stream by strengthening its product offerings through the acquisition of Mobile Posse and expanding internationally
• Lastly, there’s some criticism that Digital Turbine products are bloatware, and this would only be a problem if customers actually were turning away from devices because of the pre-loaded apps and home screen products Digital Turbine provides
  • Customers can always turn off any of Digital Turbine’s products and delete pre-loaded apps but more often than not, customers end up utilizing the company’s products in one form or another

What I’m Doing

• I’ve started a small position in the company a few weeks ago and plan to hold for the next few years
• Valuation looks a bit overstretched so I wouldn’t bet the farm on it at these prices but if the stock does have any major dips, I am going to treat them as major buying opportunities
• Company’s earnings report is on February 3rd, which will be really interesting to see what happens. Last quarter, the company reported strong earnings but the stock dropped 16% and rebounded quickly
• If the stock dips to the $30s or $40s, that would be an ideal great time to buy

Resources I looked at:

• Latest investor presentation
• 10Qs and 10Ks
• Mobile Posse acquisition presentation
• Company presentation from a Digital Turbine director at a conference

TLDR: Company owns a monopoly in the Android pre-load app space with partnerships with the largest carriers and OEMs in the world not named Apple; lots of good growth prospects including its recent acquisition + international expansion. Expensive stock fundamentally right now but good one to keep an eye on if there are any major dips. Strong buy in the $30s-40s. Medium buy in the $50s. Earnings call on February 3rd should materially move the stock either up or down so will be important to pay attention to that.

Should You buy Apple stock or has the company run out of growth opportunities? What is my price prediction for Apple in the next years? Read until the end as I reveal my price target for Apple and also what I think will happen in the next couple of days, weeks & months!
~ Warning! Very Very Long Post~
Hello everyone! So, let’s go over some of the latest news on Apple before moving on to some fundamental and technical analysis, predictions and my price target for the stock in the next years.
So, let’s start with the news that Apple will cut the App Store commission in half for small app developers starting in the next days, this will impact developers who earn less than $1M annually from the App Store Sales. This is likely to lead to a small decline in commission revenues for Apple as around 98% of the app developers will qualify for this tax reduction from 30% to 15%, but all these small developers only contribute to about 5% of the estimated $50B in annual revenues from the App Store, so that would be only a $1.25B loss for the company, that is less than half a % of the company’s total net sales in the last fiscal year.
Also, these changes may lead to a potential long-term revenue boost, as it is likely this will lead to an increasing creation of apps which will generate more commissions in return.
Alongside this we also saw the company releasing the new MacBook’s with their first in-house chip, which promises faster video and imaging processing times, with both CPU and GPU performance up to 2 times faster than the latest PC laptop chip using just a fraction of the power consumption, with both of the macbooks promising big improvements in battery life. Apple is also expected to roll out even more in-house chips in future products, as they have started the 2-year breakup with Intel chips.
We also saw Morgan Stanley upgrading their base case to $191 at the end of November, as they have cited record lead times, supply chain forecasts and carriers demand as they expect that the company will sell around 270M iPhone in fiscal year 2021, that’s 50M more than the consensus and almost 30M more than the previous estimate of Morgan Stanley, with an average selling price of 842$, 9% more than the base case, as people tend to chose the more expensive and high tech versions of the lineup in this new 5G cycle.
The 5G super-cycle, which I believe is on the way, and will continue in the next years, as 5G become more available worldwide, could still be the biggest thing coming right away for the company with 5G smartphones expected to surpass 4G sales by 2024, with the average sale price of the 5G phones also coming down, helping them become more popular.
They also released an update iPad Pro and an all-new iPad Air in September which will also boost sales in this work-from-home environment that will keep the demand very high for this kind of products, just like the Macs. Alongside the increasing demand from the Wearables, Home & Accessories that include Air Pods, Apple TV, Apple Watch, and many more products.
But the biggest reasons I believe Apple is poised for continued growth, is primarily due to its services business, as they start to have more and more services like the Apple ONE BUNDLE, which include up to 6 services from (Apple Music, Apple TV+, Apple Arcade, Apple News+, the new Apple Fitness+ and the iCloud service) for a pretty reasonable price in my opinion starting from 15$ up to 30$/month, this could be a great option for families and even individuals who use their services a lot.
The latest services, Fitness+ just launched in the past days, and is a direct competitor to the likes of Peloton, as the service is available on the iPhone, iPad or even Apple TV. This also makes consumers buy the Apple Watch which syncs to the other devices to show you all kinds of information. The Fitness+ app just on its own is 8$/month or 80$/year which is less expensive than Peloton subscription which charges 13$ or even traditional gyms like Planet Fitness at 10$/month.
I think this will be the fastest growing sector for the company, as this aligns with the new macro trends, as the world is moving more and more to a digital approach to almost everything as consumer preferences, with more & more younger people reaching the point in life when they use these services start to align to this increasing digital approach.
We also shouldn’t forget the Apple Card & Apple Pay service among many others which also seem to gain from the move to digital & contactless payments, as this has been accelerated due to the current situation in the past year.
And one last piece of news, and the most recent one, is that Apple may have fast-tracked the Titan project. The Titan project is targeting a 2024 or 2025 push to develop an electric vehicle with advanced battery technologies, that will deliver significant increases in range at much lower costs than the current technologies while also having self-driving capabilities.
It’s reported they will not use the same technology as Tesla Full-Self-Driving feature, but will use LIDAR sensors, similar to those that we can find in the latest iPhone 12 PRO.
I think Apple can go 2 ways with this project, they can either use the huge amount of cash the company has to buy another car-maker like Ford, GM or any other car manufacturer expect Tesla and Toyota which do have a big market cap, so that they can fast-track the potential manufacturing of cars, or they can enter into a partnership with big companies like Tesla, Volkswagen or any other car marker to either produce cars or license their technology to this other car-makers which would ultimately and probably have higher margin-returns than the actual manufacturing of cars. Apple’s current overall gross margins stand at 38% vs the 15% average of the world top 10 automakers by market cap, which is significantly lower.
But this Apple Car thing is so long out, and there are so many unknowns, I will not try to predict anything related to this until there is more clarity on the subject.
And last, before moving on to some predictions, here are some of the highlights that we heard from the latest investors conference meeting, as the CEO, Tim Cook expressed optimism ahead with the launch of many new products and services, especially the Home Pod Mini and the new 5G iPhones, as these new iPhones include new LIDAR scanners that greatly improve the camera capabilities, as the iPhone as seen very positive reviews. We also saw the Senior VP and CFO, Luca Maestri give us great outlook for the company as they expect the installed devices base to continue to growth despite already being at an all-time high as they have over 585M paid subscriptions on their platforms and expect this to surpass 600M by the end of 2020.
I also researched and found what products we can see in the near future, with the first half of 2021 bringing new iMacs, the AirPods3 and the iPad Pro, while in the FALL event we will probably get the new iPhone 13 alongside the iPhone SE PLUS and the Watch Series 7 with more products coming later in 2021 or that don’t have an estimated release date like the Air Pods Pro, the Air Tags and the iPad Mini 6.
So, before even starting, you should know that I am bull on Apple but I am willing to hear other opinions so don’t be afraid to leave a comment down below.
I have made some predictions based on the growth rate of the company, the latest plans announced by them and used some estimates. So, keep in mind this are only projections and are calculated by myself, this is not an investment advice and you should do your own research.
This are my 2025 projections for Apple, let’s take a closer look at them, each on their own.
So, in term of revenues, Apple has 5 big sources of revenue, which saw an overall increase of 6% despite lagging sales in the iPhone. The biggest revenue is by a big margin the iPhone right now with over $137B in revenue in the fiscal year ending in September. I expect to see the iPhone sales increasing in the next years, especially in 2021, with the new 5G iPhone creating a super-cycle for the company, as most iPhone users, including myself here, as I will upgrade from my iPhone X, will switch to this new product. The iPhone sales have decreased in the last couple of years by 14% and 3% as a result of the product not having big improvements, as well as iPhone usually starting to last longer than previous models, so I expect to see a 12% increase in sales next year and a gradual decrease in the growth of sales as more people upgrade, ending with just a 5% growth in iPhone sales in 2025.
The next revenues stream is from the Mac, which has seen an increase in the past 2years, with revenues topping $28B this year after the huge demand from the work from home consumers. I expect this trend to continue as they plan to continue to launch better products and I can see the company having a similar growth next year before starting to decline slightly until 2025, also ending with a 5% growth.
The iPad is currently the smallest revenue stream for Apple but has also seen an increase in demand in the past 2 years with a 13% average increase in revenues. I also expect the iPad to continue to grow in the next couple of years, especially with the learn-from-home environment for kids, and even after this period ends, the transformation for learning will implicate more digital usage. I expect the iPad to see some similar growth to the Macs, especially with the latest generation also bringing a new iPad air to the market.
The 4th revenue stream and the fastest growing in the past 2 years, with an average growth of 33% are the wearables, home & accessories revenues. This have topped $30B this year, as Apple has also just launched the Apple Watch series 6 and also feature other great products like Apple TV, the Air Pods the Home Pod and the Home Pod mini alongside other third-party accessories.
I gave this revenue stream a growth of 20% starting next year with a gradual decrease to around 8% by 2025, as I believe this will become more & more popular as they start to have more vertical integration.
And last, but by no means least, the revenue stream that I expect to grow the most and the fastest is the revenue from the services that Apple gets. This includes revenues from Apple Care, Advertising, Cloud Services, Payment Services like Apple Card & Apple Pay and of course the digital content which includes fees from the App Store alongside subscription-based revenue including the new Apple One Bundle and Apple Fitness+ alongside the already know Apple Arcade, Apple Music, Apple News+, Apple TV+ and hopefully I don’t forget any others.
So, I expect this to become the clear 2nd biggest revenue stream for Apple by 2025, as I expect this to grow more than 20% next year, mainly due to the Apple One Bundle and Apple Fitness+ followed up by a slightly decreasing growth, ending with a 10% increase in revenues in 2025.
I think this are fairly conservative base case scenarios for the revenues, as I expect them to continue to increase the other revenue streams and not have such a large percentage of the revenues coming from the iPhone sales as you can see in this chart.
In terms of expenses, I pretty much kept the same margins as in previous years, with a 68% expense ratio on product sales [ iPhone / iPad / Mac / WHA ] and 35% expense ratio on SERVICES, as this are way more lucrative.
In the past 3 years, the products gross margin was 32.7%, so I actually imply bigger expenses for the manufacturing and sales of products, as this is mostly impacted by the company’s supplier’s ability to make up for and demand, while for the services revenue, the gross margins for the last 3 years has been 63.5% on average, but I expect this to be more in-line with the 66% margin in this past year. So, if services manage to grow to about half the revenues from the iPhone, this will double the gross revenues, as every buck gained in the service revenues account for 2$ in the product sales.
So, I expect the total revenues for Apple to increase from $274B in 2020 to over $440B by 2025, increasing by approximately 10%/year, while I will keep the expense ratio pretty much in-line and have them increasing by 11%/year, this would bring the total gross for Apple to $177B, increasing mainly due to the services revenues as I said earlier. This growth is just above the 4year average, and below the 2018 levels, which we might see again with this 5G super-cycle and explosive growth in the services revenue.
I also think the company will continue to invest in both Capital Expenditure and Operating expenses.
I think the operating expenses will remain pretty much in line with the previous years, as this number has increased by 1% annually both in R&D and SG&A. So, I will keep the exact percentages from previous years, as I expect the revenue to increase, thus I don’t see a big increase percentage wise. This would account for over $60B in operating expenses by 2025 and over $11B in Capital Expenditures by 2025, as I expect this to increase, mainly due to the possible EV developments or investments in self-driving capabilities alongside other manufacturing capabilities. You can see that the Capex spending has been decreasing in the past years with just over $8.8B in payments for business acquisitions and the other traditional Capex spending. Some people may use the cash generated by investing activities as Capex, but that is more unreliable. I also can see the Capex going back up, so I wanted to be safe and implied a 10% growth.
This money would account for over $73B in expenses and would bring the profit for the company to almost $104B before I&T.
Moving on, let’s see what revenue and expenses the company has had in the past few years. We can see a decrease in I expense in the past few years as the company has been paying debt, but they have also been generating less money in this department, with an overall decrease in this department of more than 50% in the past year, way less than the amount from 2018. So, for safety reasons, I used a 10% decline in both revenues and expenses related to I, while increasing the other losses by 10%/year.
This would bring the company pre-tax $$$ to just over $104B in 2025.
Let’s move on to taxes. I know the Federal tax rate is 21% for the company, but the actual tax rate for the company was lower than 15% in the past year, mainly due to lower tax-rates on foreign earnings alongside tax-benefits and tax-settlements. The average tax rate has been just over 16% in the past 3 years, but with more and more of the revenues coming from outside the US, I think it’s safe to say that the company will have around a 15% tax rate by 2025, this obviously if nothing major changes in tax policy around the world.
So, Apple would have $88.6B in $$ after tax by 2025 and with the current outstanding shares standing at just under 17B, so I don’t even account for the company probably continuing to do share buybacks, this would mean a $5.22 future earnings/share. And with today’s price for Apple just around 136$, that would mean to company is trading at just over 26 times forward price to earnings.
I don’t think Apple will ever trade at a discount again, with the current PE standing at over 40, I believe this will eventually go down, probably to around 35, despite the increase in services revenue, which is highly valued by investors. I think we can see Apple trade somewhere near 35 times P/E in 2025, especially if something big happens with the EV project, this could be even higher, just look at Tesla which trades at insane P/E. Of course, we also have to take into consideration the dividends that will be received from owning the stock, as Apple has started to pay dividends almost a decade ago and has 9 years of dividend growth, with a 10% annual rate of growth in the past 5 years. Here is the dividend growth history for the company, as I also went conservative on this estimate and implied a 7% growth for the next 2 years, 6% for 2023 and 2024 and just 5% in 2025.
So here are my 3 price targets for the company, including dividends but not reinvested. My bear case scenario is that Apple will trade at almost 165$ which implies a return of over 21% by 2025, while my base case scenario would see Apple trading at 195$ with a return of capital of 43%. I will also make the bull case for Apple trading at 225$ by 2025 with dividends included, which would imply just over 65% in gains by then.
I think this is possible as Apple has also continued to buy back shares of the company on a constant basis, as they continue to an impressive campaign with over $72B worth of common stock repurchased in 2020. They continue to buy back shares at a very fast pace, having repurchased over 1.3B shares in 2019 and 2018, while also issuing less stock every year.
So here is the full spreadsheet that I have projected for Apple by 2025 and the breakdown of everything i estimated [ 1 / 2 ] , if you do have another opinion or a suggestion please leave a comment down below, I think I have been conservative in most of my projections, but feel free to give your opinion.
Keep in mind, these targets might sound ridiculous, but just look at the growth Apple has had in the last 5years. The company has increased in value by more 400% in just the past 5years and is over 100.000% up since it started trading. So yes, the valuation is mad right now for the company. So, are you willing to bet against Apple?
The company also has pristine financials, with more than $65B in total assets compared to total liabilities, and more than $38B in cash and cash equivalents.
So, what do I expect in the next couple of days, weeks and months for Apple?
Let’s look at this CHART, so starting with the stock split, Apple saw a correction within the September stock market pullback, in a buy the news & sell the event, after a huge runup post-announcement of the stock split. The stock entered a consolidation period, and didn’t have any big catalysts, especially with new iPhone lineup not being included in the Q4 results due to the late launch. The stock found some levels of resistance near the $120 levels that it struggled to get past but acted also as support after breaking them just before the recent news of the possible EV developments or self-driving-features to be licensed to other car manufacturers. After that news the stock spiked and has now reached the previous highs made before the stock split and is facing some resistance, if the stock pushes over $140 I think we can say that it broke the resistance at those levels and is not just a fake-out. But I think it’s likely that the stock will consolidate between 122 and 135$ in the next weeks until the next iPhone sales and quarterly results are released, as the stock has entered overbought territory again with an RSI over 70, the first time since the stock split.
So, what would I do? Well, I own Apple stock, and I would really add on any weakness that the stock shows before the next quarter earnings are released, as typically Q1 earnings are the best for the company due to increased holiday sales combined with the launch of new products. I think any entry below 130$ would be really nice to start and build a position or increase it if you already own the stock.
Thank you everyone for reading! Hope you enjoyed the content! Be sure to leave a comment down below with your opinion on the stock market!
Have a great day and see you next time!

NFA! This is my $347K bet on the next EV company to blow up. In fact, its the only American EV company (besides TSLA) that's worth investing in. **Flame suit on** These are the reasons why this Bangbus EV will absolutely dominate.
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$18/$25/$30 price targets for management to get paid - From the recent SEC filings, management will unlock their shares at those price targets. Management has every motive to PAHMP IT! Commons are under $11 (as of now) and warrants are around $1.90. With the common's $30 price target, warrants would be worth $18.50 (10-baggers with no theta burn). With my combination of commons and warrants (positions below), at $30, this play would be worth $1.5mm. If you sat out on the other EV plays, don't miss out on this one.
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This company made more money this year than FSR, WKHS, RIDE and NKLA, combined. Unlike any other EV SPAC, this company is already making money as they have engineering contracts with Hyundai and earning $34mm this year, and $120mm next year (+258%). This revenue both validates their product, and is a solid revenue stream prior to releasing their vehicles.
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Miles ahead of all EV competition - This company has built 13 driving prototypes and completed 50+ crash tests. Fisker and Lordstown have built one prototype each, and have completed zero crash tests. This is the only company that's on-track to deliver vehicles on-time (2022). They've also engineered their own skateboard platform completely in-house (unlike others who are relying on their manufacturing partners). In fact, they've built their platform in a record breaking 19 months, and the platform alone is worth over a billion dollars (cost for someone else to develop it). You can see the skateboard being thrown around like how your wife's boyfriend does to her in this inspiring video. They're engineers first (like Tesla), not dreamer designers coming up with a sketch and wanting someone else to build it **cough** Nikola/Fisker **cough**. The amazing thing with the modular skateboard is that any type of body can be quickly and cheaply adapted to it (e.g. bus/van, SUV, car, truck, parcel delivery van and etc) like these and these.
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Ridiculously low bar - Other companies have created unrealistic projections which will become their ultimate demise. Fisker ($17) plans to sell 250K units in 2025, when his last company sold a measly 2500 units before shuttering in a year. Yes he plans to sell 100x his last failed company, because it's different this time. This company set a low bar of projecting a paltry 10K units on it's first year to hit its price targets. They've already hit 10K members on the waitlist in California alone. This company under-promises and over-delivers. I'd much rather invest in a company with management I can trust, rather than another Trevor Milton-like hype man.
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Synthetic QS play ($20) - For those who couldn't get into QuantumScape/KCAC in time, the Director of Battery Systems of QuantumScape (you know, what the company is known for), left to co-found this company.
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Synthetic ARVL play ($17) - For those who couldn't get into Arrival/CIIC, Hyundai invested in both Arrival and this company. Hyundai first announced it's investment in Arrival in January, yet, it still invested in this company just a month later in February. Why else would Hyundai invest in this company so soon after already investing in Arrival, unless it believes this company will be a winner? 🤔
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Workhorse killer ($25) - From last week's Barclay's presentation, this company will officially unveil the parcel delivery vehicle next month. This company's EV has the wheelbase/footprint and nimbleness of a Class 1 vehicle (e.g. Ford Transit Connect), but the cargo capacity of a Class 2 vehicle (e.g. Mercedes Sprinter). This company's EV would be the best solution for a parcel delivery vehicle in cities where it's difficult to navigate/park and you'd want a compact vehicle, but also need large volume to haul a lot of packages.
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Turo/Hertz/U-Haul alternative - In this presentation (5:00 mark), the Chief Product Officer indicated that the app would determine when the vehicle is not being used and would allow (with your permission) sub-leasing/sub-subscription of the vehicle. This is HUGE. Imagine having a money printer on your driveway. The vehicle is built around sharing/subscription (e.g. Phone as Key) and it would be extremely difficult for other manufacturers to implement this in their current line-up.
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I'M rEtArDeD aNd DoN't uNdErStAnD sUbScRiPtIoNs - This company plans to offer these vehicles as a subscription only. The subscription is simply the evolution of a lease. A subscription includes the lease, insurance, maintenance, DMV bullshit and etc all in one monthly flat-fee. The new vehicle lease market is huge, considering there are 4 million new vehicle leases a year. The subscription is ingenious because similar to any other asset-backed security, this company can easily securitize the recurring subscription cash flow and essentially sell the vehicles to investors, clearing up capital from their balance sheet. Rather than a one-time vehicle sale, the subscription model earns 4x the revenue as opposed to just selling it. Furthermore, the subscription model generates consistent cash flow and more resilient than one-time vehicle sales. Imagine if the market saw this company as a subscription company like Netflix and it got their 78x P/E, it would have a $26B market cap in 2022, $65B market cap in 2023, $111B market cap in 2024, $182B market cap in 2025 and $321B market cap in 2026.
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Subscriptions make sense for UbeLyft drivers - In my area, leasing an Uber vehicle is $150/week (standard) or $229/week (premium, like this EV). $229 x 52 weeks / 12 months = $992/month. At $600/month including the insurance, maintenance, charging credits and so on, this is a NO BRAINER for UbeLyft drivers and will be wildly popular. Furthermore, the $229/week vehicle only has 5-seatbelts, whereas this has 7-seatbelts, so one could fetch the UberXL fares (+37% more over UberX) while paying the same amount per month or less for a better vehicle. I'm confident there will be a partnership announcement with either Uber or Lyft soon, especially since Uber pledged to transition to 100% by 2030. I'm betting on the side of Uber, since there's deep connections to them like this person and this person. This was even featured in the Lido music video as a robotaxi.
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ThIs CaR iS uGlY - Yeah, tell that to SOLO investors and their single-seater death traps. New EV SUVs are in an overcrowded market. Why would you wait years for the Fisker Ocean, when you can already get a Tesla Model Y today? Every legacy manufacturer will be releasing an EV SUV soon, along with NIO's ES8 and Xpeng's G3. The bangbus carves a niche in the market, where no-one has yet to go. They're also making dope wraps to go with the car like this collab with JGOLDCROWN as well as the design company Off-White^TM. Jay Leno, a car guy who can sniff out bullshit, met with the folks from this company. It's what made me invest.
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Steer-by-wire - This is the first company to use steer-by-wire. Check out this video (0:23 mark) where they have the steering column in different locations. This means that it would be easy to adapt this vehicle to both left-hand-drive and right-hand-drive and opening to a global market. Most vehicles (especially ICE) it's difficult to convert because the steering rack needs to move over, which could interfere with other components under the hood. The HVAC in the vehicle would also need to be re-engineered. However, the HVAC in this EV is built right into the skateboard that's shared among all the platforms, making it very easy to adapt to new body styles.
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Speculative Apple acquisition - Everyone knows about Apple's Project Titan EV car. This vehicle centers the driver around their phone, commence the Apple salivation. Rather than one-time hardware purchases, Apple has been pushing recurring subscription cash flow like Apple TV+, Apple Music, Apple News+ and etc, and this company's revenue model is exactly what Apple wants. This company is also located in California, and logistically the best company to acquire. It also doesn't have a retarded egotistical CEO. In fact, the CEO, Dr. Kranz, led BMW's EV division to build gorgeous cars like this. He also looks like Doc Brown from Back to the Future, so that's hella meme worthy. You see that big ass head? You know he's got big brains in it.
Also, here's some rumblings about the Apple Car-

the Apple Car could come in the form of an electric van. Apple’s engineers have designed specimens with black and silver paint, designed in the typical industrial design of the iPhone group. Apple also researches on its own batteries, electric motors, special seats and interior components.

Now look at the Apple's EV rendering and this company's EV. I'll eat my dick on national television if you find another EV closer to Apple's than this company's.https://imgur.com/gallery/qgMkjLP
Positions
HCAC - 26,000 shares @ $10.57 => $30 | $275K => $780K
HCACW - 40,000 warrants @ $1.75 => $18.50 ($30 - $11.50) | $70K => $740K
Proof here, sorry it's not Robinhood so fellow autists might not be able to read it.
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TLDR: If you made it this far without clicking a single link, buy Canoo (HCAC/HCACW).